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Posts ByMat Israelson

Industry Profiles

San Jose Sharks VP Of Marketing & Digital Doug Bentz & His Team Deliver Innovative Fan Experiences

Mat Israelson | 4 years ago
Doug Bentz, Vice President of Marketing and Digital for the San Jose Sharks, holds several different responsibilities including performance marketing, branding, digital creation, content production, and customer experience (among many more). In his role, Doug Bentz works hard to make sure that branding for the Sharks matches their values and...
Industry Profiles

Don Costante Utilizes Meticulous Approach To Manage Sports & Entertainment

Mat Israelson | 4 years ago
Don Costante is the Senior Director of Event Presentation & Production for the Kansas City Royals and doubles as the founder and CEO of Costante Group. Don Costante is a highly recognizable name in Event Presentation & Production circles across North American professional sports. In fact, two interviewees suggested we...
Industry Profiles

Greg Sargent, Director Of Marketing At Canucks Sport & Entertainment Believes Everyone Needs “A Chance And Champion”

Mat Israelson | 4 years ago
Greg Sargent, Director of Marketing at Canucks Sports & Entertainment (CSE), helps to oversee marketing efforts for several different teams in addition to Rogers Arena. The teams within Greg Sargent's scope include the Vancouver Canucks (National Hockey League), Vancouver Warriors (National Lacrosse League), Vancouver Titans (Overwatch League), Seattle Surge (Call...
Industry Profiles

Atlanta Braves ⚾ VP Of Fan Experience Scott Cunningham Aims To Make Home Games Feel Like A Theme Park For Fans

Mat Israelson | 4 years ago
Scott Cunningham, Vice President of Fan Experience at the Atlanta Braves, is responsible for organizing presentations and entertainment for all of the team's home games and events! As a huge fan of the allure of a sport event myself, I was excited to have the chance to interview Scott to...
Industry Profiles

One On One With Ryan LoScalzo, Washington Nationals Manager Of Venue Services

Mat Israelson | 4 years ago
Ryan LoScalzo, Manager, Venue Services at Washington Nationals, is responsible for managing behind the scenes work that goes on at National Park events. From programming, testing, and preparing all ticketed access points to incident tracking to lost and found management, Ryan's role plays a major part in the overall fan...
Industry Profiles

Autumn Spicer Manages Community Events In & Around Las Vegas For WNBA’s Aces With Rigor & Passion

Mat Israelson | 4 years ago
Autumn Spicer, Community Relations Manager for the Las Vegas Aces, is in charge of overseeing Las Vegas Aces player and coach appearances, as well as managing donation requests and calendar planning. Basically, it’s her responsibility to ensure that the team maintains a relationship within the community during the season and...
Industry Profiles

IMG Academy Global Outreach Manager Martina Knezevic On Her Unique Journey

Mat Israelson | 4 years ago
Martina Knezevic, Global Outreach Manager at IMG Academy, represents the global team and makes sure that all global messages meet her campus, and visa versa. A Croatian born in Germany, Martina now lives in the USA and travels to offices around the world in places like Brazil, China, Mexico, Japan,...
Industry Profiles

Christopher Flynn, Senior Manager Of Oakland Athletic “The CORE” On The Program, Mentorship & His Journey

Mat Israelson | 4 years ago
Christopher Flynn is the Senior Manager of the Oakland Athletics sports business academy called "The CORE." Christopher has been with the A's for almost three years and has seen the start and development of The CORE program. The CORE is an innovative sports business development academy, built around the A's...
Industry Profiles

Austin Spurs Manager Of Operations & Entertainment Tanyn Walters Balances Business & Fun

Mat Israelson | 4 years ago
Tanyn Walters is the Manager of Operations and Entertainment for the Austin Spurs (Spurs Sports & Entertainment). At her job, you can catch her doing anything from working on financial documents to hosting Hype Squad auditions. It is evident from her vast list of career experiences that Walters is a...
Industry Profiles

Zach Galia Directs Social Media For The NFL’s Arizona Cardinals From Instagram To Reddit & TikTok

Mat Israelson | 4 years ago
Zachary Galia is the Director of Social Media for the NFL's Arizona Cardinals, and today I had the pleasure of getting to know more about him and his position. I knew we had to get him on the SPort MAnagement (SPMA) Hub after seeing some of the unique posts across...
Industry Profiles

Utah Jazz VP Of Marketing & Fan Development Elaina Pappas Shares Player’s Championship Vision

Mat Israelson | 4 years ago
Elaina Pappas is the Vice President of Marketing & Fan Development with the Utah Jazz. We began following her work since she was named one of Utah Business’ 20 in Their 20s for her outstanding work with the Jazz in the 2017 playoffs. Her calm, poignant and confident demeanor caught...
Trends

Former NBA Development League Player Luke Bonner Is Finding Success On The Business Side Of Sport

Mat Israelson | 4 years ago
Former professional basketball player Luke Bonner is the owner of Power Forward Sports Group (PWRFWD). PWRFWD is a consultancy specializing in player advocacy and sports marketing. They recently helped world-renowned gymnast Aly Raisman launch a signature shoe with YORK Athletics Mfg. But owning and managing PWRFWD is not the only...
Industry Profiles

Marco Arop Comes Out Of Nowhere To Capture Pan Am Gold For Canada

Mat Israelson | 4 years ago
Marco Arop is a Canadian track and field star. Born in Sudan and raised Canadian, Marco Arop, like fellow Canadian track star Sage Watson, studies in the United States. The only difference is, Marco goes to school at Mississippi State University. This year's Pan American Games in Lima brought a...
Industry Profiles

Dani Aravich Moves From Sales To Community Relations With Utah Jazz To Pursue 2020 Paralympics

Mat Israelson | 4 years ago
Dani Aravich is now a Community Relations (CR) Associate with the Utah Jazz. After achieving tremendous success with the Utah Jazz Sales & Service Academy, Dani decided to move to the team's CR department. Our interest in Dani's story began with a LinkedIn post shared about her move. The post...
Industry Profiles

Thesis On How Sport Sponsorships Influence Fans Propelled Felix Welling To Almost 10 Years With VfL Wolfsburg-Fußball GmbH

Mat Israelson | 4 years ago
Felix Welling is the Senior Director of Corporate Development at VfL Wolfsburg-Fußball GmbH. One of their main operations is the football (soccer) team who play home games out of 30,000-seat Volkswagen Arena, located in the city of Wolfsburg, Lower Saxony. The club is a 100% subsidiary of German automaker Volkswagen....
Industry Profiles

Luge Star Shiva Keshavan Discusses The State Of Sport In India

Mat Israelson | 4 years ago
Shiva Keshavan is a six-time Olympian, ten-time Asian Medalist and the first luge athlete to represent India at the Olympics. Born in 1981, Shiva has no intention of competing on the world stage anymore. Now, Shiva thoroughly invests time, effort and energy into improving India's sport presence. As the President...
Industry Profiles

Israel Lacrosse COO David Lasday’s Career In Sport Development & The Rise Of Lacrosse In Israel

Mat Israelson | 4 years ago
David Lasday is the Chief Operating Officer (COO) of the Israel Lacrosse Association. David brings over a decade and a half of sport industry experience to the table. Also, he's played an important role in the growth of lacrosse in Israel. I've followed David Lasday's sport experiences over the years...
Industry Profiles

Gabrielle Sims, Charlotte Hornets Sr. Coordinator of CSR Is Building A Bridge Between Community & Team

Mat Israelson | 4 years ago
Gabrielle Sims is now the Senior Coordinator of Corporate Social Responsibility (CSR) for the Charlotte Hornets. She's well into her fourth season with the organization. Her awesome work with the Hornets caught our attention. Some of that work came before making the leap into CSR four months ago. Previously, Gabrielle...
Industry Profiles

IceDogs Assistant GM Brandon Currie Credits Event Management Course For Planning & Organization Skills

Mat Israelson | 4 years ago
Last September, Brandon Currie became the Assistant General Manager of the Niagara IceDogs in the Ontario Hockey League (OHL). At 22 years of age, Brandon Currie is still one of the youngest to assume this position for an OHL team. In today's business of sport, age is just a number....
Industry Profiles

Event Manager of BC Games Society, Kyler Nurmsoo, Eyed Working in Non-Profit Sport From The Start

Mat Israelson | 4 years ago
Kyler Nurmsoo is the Event Manager for the BC Games Society. It was a long, long time ago that Kyler and I teamed up to investigate the "recent" policy of the National Basketball Association (NBA) regarding the use of technical fouls to curtain undue demonstrativeness by its players. In fact,...
Industry Profiles

2015 Blue Jays Playoff Run Set The Stage For Michelle Young To Become The Team’s Manager of Retail

Mat Israelson | 4 years ago
Michelle Young is the Manager of Retail for the Toronto Blue Jays. We've known Michelle Young for over a decade. Michelle always loved sports. But unless you really got to know her, you didn't realize just how passionate she was about it. Michelle’s entry into the sport industry is unique....
Industry Profiles

From Classmate to Niagara IceDogs Hockey Executive: Nino Bourikas

Mat Israelson | 4 years ago
Nino Bourikas is the Director of Community Marketing and Group Sales for the Niagara IceDogs Hockey Club. The IceDogs are one of the most illustrious minor hockey teams in the world. For an Ontario Hockey League (OHL) team, their city rallies behind them like few others. I've known Nino for...
Industry Profiles

Marketing Coordinator for Tampa Bay Rays Affiliate, Emily Almond Mixes Sport Education & Charisma In Her Role

Mat Israelson | 4 years ago
Emily Almond is the Marketing Coordinator for the Durham Bulls, the Triple-A affiliate of the Tampa Bay Rays. Emily took time from the very little and precious amount of it she has to spare, to answer questions about her role with the Bulls. To no surprise, Emily is a well-educated...
Industry Profiles

Phillies Mental Skills and Performance Coach Hannah Huesman & #MentalSweatMonday

Mat Israelson | 4 years ago
Hannah Huesman is a Mental Performance Coach for the Philadelphia Phillies. You may recognize Hannah from her social media series #MentalSweatMonday. Or you may recall Hannah (Thurley) from her NCAA Division I Softball and/or Basketball playing days at The University of Tennessee at Chattanooga. With a background in Kinesiology and...
Industry Profiles

Interning With The Thunder Bay Border Cats – Required Much More Than Expected

Mat Israelson | 4 years ago
In 2010, I interned for a baseball team that goes by the name the Thunder Bay Border Cats. My official title was Game Day Operations intern, but the job was wayyy more than that. I learned so many areas of the sports industry and what each entailed. Funnily enough, I...
Industry Profiles

Sonia Ścibor Is An Emerging Sport Data Analyst in Europe: Tracking Her Rapid Career Ascent

Mat Israelson | 4 years ago
Sonia Ścibor is an emerging star in the Sport Management field. But Sonia is unique from others we've featured so far. First, Sonia is the epitome of a global sport professional. She's traveled across the globe, to some of the biggest and best international sporting events to gain knowledge in...
Industry Profiles

Edmonton Eskimos’ Director of Football Operations Kris Hagerman and His Journey to the CFL

Mat Israelson | 5 years ago
Kris Hagerman is the Director of Football Operations for the Canadian Football League's (CFL) Edmonton Eskimo Football Club. We've known Kris for over a decade and have been following his journey since he was doing his Sport Management undergrad. Kris Hagerman started his journey with the Edmonton Eskimos in 2012....
Studying Sport

NFL is Not So Far Away! Rachel Farrell’s Marketing Prowess Brings Canadians Closer to the NFL

Mat Israelson | 5 years ago
NFL TV viewership in Canada was up 19% last regular season! A lot of that has to do with the work of the marketing department at NFL Canada. One individuals stands out to us. That is Rachel Farrell, who started working on the marketing and events side of NFL Canada....
Trends

Behind the Oilers Mascot “Hunter the Lynx” is a TV Star on US-Only Hulu, and We Got the Inside Scoop

Mat Israelson | 5 years ago
Most people know what mascots are. They’re people who dress up in a costume, usually an animal, and dance around at sport events to cheer up home crowds. A mascot is much more than that, though. Mascots give sports teams and their fans a common identifier and a unique symbol....
Industry Profiles

Stadium Operations Coordinator Stéphane Côté is Living the Dream with the Blue Jays

Mat Israelson | 5 years ago
Stéphane Côté is the Stadium Operations Coordinator for the Toronto Blue Jays. We've known Stéphane Côté for three years and we have tracked his journey from the Toronto FC to his current role with the Toronto Blue Jays. Below Stéphane tells us what it is like to work for Canada's...
Industry Profiles

Tennis Canada’s Event Coordinator Nicole Artuso “Didn’t Know What She Wanted To Do Until…”

Mat Israelson | 5 years ago
Nicole Artuso is the Tennis Professionals Association (TPA) and Professional Events at Tennis Canada. So what this means is that she assists with all TPA-related responsibilities as well as all professional events put on by Tennis Canada. We’ve known Nicole Artuso for two years so we’ve seen some of the...
Trends

Morgan Campbell’s Sports Prism: The Intersection of Sport and Society

Mat Israelson | 5 years ago
Sport fans are addicted to sports. There is little else in the world that influences people to wear a group’s or organization’s logo on their clothing or to tattoo it to their skin like a sports team does. It is that influence on society that sports journalist Morgan Campbell attempts...
Studying Sport

The Reverse Socialization of Sport Fans – Do Children Influence Their Parents Fandom?

Mat Israelson | 5 years ago
If you were to take a survey of 100 people and ask them how they came to be fans of their favourite sports teams, a vast majority of them would probably tell you that their favourite sports team was inherited or passed down from their parents. In other words, many...
Studying Sport

Why Sport Management Professionals MUST Learn Financial Management

Mat Israelson | 5 years ago
Whether you want to be a plumber, a hair dresser, a social worker, or a sports manager, it’s important to understand the basics of financial management. In my personal opinion, this is something that should be mandatory in high school. It’s useful, practical knowledge that everyone can benefit from in...
Industry Profiles

Raptors Play-by Play Analyst Eric Smith: “Don’t Sweat the BIG Stuff”

Mat Israelson | 5 years ago
For Toronto Raptors fans, Eric Smith is a familiar, neutralizing and harmonious voice. For decades, he has covered “Canada’s team” for Rogers Media Incorporated. From 2005-2014, Smith served as the colour commentator on radio and then was propelled into the role of play-by-play. Eric Smith posing with the Larry O'Brien...
Industry Profiles

Game Day Operations with Taylor Dean

Mat Israelson | 5 years ago
Taylor Dean started her education with a desire to one day work for Maple Leafs Sports and Entertainment (MLSE). Dean’s interest in working for the Toronto Maple Leafs drove her into studies as she aimed to make it in the sport of hockey. While many young Ontario-natives dream of playing...
Trends

Winning the Game Day Presentation: Toronto Maple Leafs

Mat Israelson | 5 years ago
Student vs. Sport Spectator Ever been to a class that bored you and made you wonder, "How can I stay in this for a semester? You go to Google for a how-to on surviving a boring class. Perhaps you take to RateMyProfessors.com hoping others share similar experiences. Photo courtesy of...
Trends

Dear John: Every Team Needs a Fan like Kimmy Moisa

Mat Israelson | 5 years ago
Anticipating the return of John Tavares to the Island as a Toronto Maple Leaf, Channel 12 News, Long Island television station, had a mission. Their mission: to create a video portraying the feelings of six Islander fans willing to share their feelings. So looking into the camera, participants were asked...

Mat Israelson, President of Sport Management Hub, is a sports industry veteran with a proven track record as a high school athletic director, college professor, and successful sports marketing entrepreneur. He founded Sport Management Hub in 2019, focusing on assisting clients in reaching their target audiences strategically and purposefully.

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