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GroundbreakHERs

 

In the Fall of 2018, a group of females working in Maple Leaf Sports & Entertainment's (MLSE) sales department, came together with one purpose in mind: empowering women to connect with other women in the industry and beyond. The result: a handful of inspiring events, workshops and panels, centred around the great brand that is Maple Leaf Sports & Entertainment. From the Toronto Argonauts to the FC to the Raptors to the Leafs, this group of 8 MLSE women have inspired and continue to inspire hundreds of aspiring sport professionals around their brand. We picked up on this and bring to you a portal, dedicated to showcasing each event, workshop, person involved in, and update they have. Enjoy!
What is GroundbreakHERs?

🌟 A community full of “women empowering women, for the love of the game.”

🌟 Females within the sales department at Maple Leaf Sports & Entertainment (MLSE) meet and organize events.

🌟 The team currently consists of Genadyne CharrNicole SefartyDanielle HenryAinsley NorthamNico SerratoreMarlee ShinoffNicole Finelli, & Brittney Pagniello

🌟 Their last event was Tuesday, July 30 and featured a pop-up market with local female entrepreneurs.

🌟 More information on our collaboration is coming very, very, very soon! 

What is GroundbreakHERs?

🌟 A community full of “women empowering women, for the love of the game.”

🌟 Females within the sales department at Maple Leaf Sports & Entertainment (MLSE) meet and organize events.

🌟 The team currently consists of Genadyne CharrNicole SefartyDanielle HenryAinsley NorthamNico SerratoreMarlee ShinoffNicole Finelli, & Brittney Pagniello

🌟 Their last event was November 25, 2019; the 1-year anniversary event! Scroll down to see the recap.

Countdown To The Next GroundbreakHERs Event

Day(s)

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☝️ Information Coming Soon! 

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1-Year Anniversary Event

Soundbites Captured 👉

"With any event there's so much planning and leading up to it, it gets more rampant. As you saw being here early, it can be pretty chaotic [laughs], but once you get to see it come to life like this and see how happy people are being coming up to you and being so thankful for what we've done for this program is one of the most rewarding parts!""

Danielle Henry

Account Executive of Event Sales, MLSE

It's amazing just to see everyone come together and it's awesome to see the support we have. Our first event had about 30 people and today we have over 300 people out here celebrating and having a great time celebrating the first year of GroundbreakHERs.

Marlee Shinoff

Account Executive of Membership, MLSE

Our Social Pics 👉

The Schedule 👉

4:15 PM: Registration, activations, mix and mingle

5:30 PM: Welcome from the hosts

5:40 PM: Activations, mix and mingle

6:00 PM: Closing toast and thank you from the hosts

6:10: Activations end, mix and mingle.

6:30 PM: Event ends, public gates open.

7:30 PM: Raptors Tipoff

End of game: Pascal Siakam dunk at the buzzer to close off the Raptors defeat of the 76ers. Picture perfect. Literally. 📷🌶️

Activations 👉

⭐ GTA Selfies

⭐ Championship ring photo

⭐ Opportunity - take a solo or group photo with the giant Raptors replica ring

⭐ Alumni showcase - pictures of past groundbreakhers

⭐ Claw machine - redeem ticket to win a prize - included t shirts, hats, Google Home, replica ring

⭐ Nomination station - grand prize to be won

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