Welcome to the twenty-first episode of The SnaP, a SPort MAnagement (SPMA) Hub digital show, featuring voices from the sport industry.

Director of the Paralympic Foundation of Canada, Dean Brokop is an expert in fundraising.

He joins us on The SnaP to talk about his educational background and why he wanted to pursue a career in sport. He says he always loved the newspaper but would flip straight to the sports section, which is why he knew he wanted to pursue it as a career.

We talked about COVID-19’s devastating impact on the 2020 Games and all of the measures that were taken to innovate and adapt. He says that although events can’t be held just yet, they are forced to be creative with their fundraising… because fundraising is all about human connection. Dean believes that they will probably never go back to functioning the way they used to, but that isn’t necessarily a bad thing.

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