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About Trends

We've identified about a dozen clear-cut sport industry trends.

Explore trends in the sport industry here.

How We Identify Industry Trends:

Firstly, we are regularly in touch with sport industry professionals at all levels. From entry-level employees to chief executive officers, we directly ask what's going on and put what we hear into themes.

Secondly, we mix and mingle those answers with our research. Our mixture involves our staff spending all day and night on social media, scouring and sifting through thousands of tweets, stories, toks, threads, and posts.

The result is an updated and accurate list of trends specific to sport business, which we use to build upon and get the latest information for each.

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