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Learn about the importance of diversity in sport.


Mike Grier – NHL Player to First Black General Manager

Kailee Tones | July 5, 2022
It’s possible that Mike Grier's love of sports could have sprouted from his father, Bobby Grier. His father was the Associate Director of Pro Scouting for football players to join the Houston Texans. Bobby Grier was also a running backs coach and the vice president of player personnel for the...

Life After Sport

Discover stories of former athlete that transformed their careers into sport business work.


Former NHLer Josh Ho-Sang Now A Rapper

SPMA | April 1, 2024
Josh Ho-Sang is a Canadian professional ice hockey forward and now a rapper, known for his dynamic play and emotional approach to the game. With a penchant for offensive flair, Ho-Sang's style of play has often stood out among his peers. Ho-Sang's journey in hockey has seen him don the...

Metta World Peace Endorses RFK Jr. for President 2024

SPMA | March 27, 2024
Former NBA star Metta World Peace (formerly known as Ron Artest) has aligned himself with a group of esteemed athletes to endorse Robert F. Kennedy Jr.'s bid for the presidency in 2024. This endorsement comes as part of a larger trend where athletes are increasingly engaging in political discourse and...

Sport Triumphs

Enjoy great victories and achievements in sport.


Plus Size Women’s College Basketball Star Audi Crooks Redefines Visuals

SPMA | March 24, 2024
You must have seen images of this plus size Women's College Basketball Star Audi Crooks. Especially if you happen to follow former NFLer Antonio Brown or are not living under a rock. Probably not the only 40 piece she had yesterday 😂Audi shoot me a DM let’s do some NIL#CTESPN...
Industry Profiles

Shohei Ohtani and his Deferred Contract

SPMA | December 11, 2023
Shohei Ohtani and his deferred contract with the Los Angeles Dodgers stands out as a groundbreaking development in the realm of professional baseball. Valued at an astounding $700 million, this unprecedented agreement has captured the attention of fans and analysts alike. What sets it apart is the innovative approach to...

About Trends

We've identified about a dozen clear-cut sport industry trends.

Explore trends in the sport industry here.

How We Identify Industry Trends:

Firstly, we are regularly in touch with sport industry professionals at all levels. From entry-level employees to chief executive officers, we directly ask what's going on and put what we hear into themes.

Secondly, we mix and mingle those answers with our research. Our mixture involves our staff spending all day and night on social media, scouring and sifting through thousands of tweets, stories, toks, threads, and posts.

The result is an updated and accurate list of trends specific to sport business, which we use to build upon and get the latest information for each.

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