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Amateur Sport

Delve into non-profit sport by learning from people that work in it.

Trends

NIL: Transforming College Golf

SPMA | May 1, 2024
The realm of college athletics experienced a profound evolution in 2021 with the introduction of Name, Image, and Likeness (NIL) opportunities. This revolutionary shift allowed athletes to leverage their personal brand for endorsements and sponsorships. Within college golf, this change has granted student-athletes newfound autonomy to collaborate with brands, enhance...

Professional Sport

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Industry Profiles

Shohei Ohtani and his Deferred Contract

SPMA | December 11, 2023
Shohei Ohtani and his deferred contract with the Los Angeles Dodgers stands out as a groundbreaking development in the realm of professional baseball. Valued at an astounding $700 million, this unprecedented agreement has captured the attention of fans and analysts alike. What sets it apart is the innovative approach to...

Player Side Of Sport

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Public Relations

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Industry Profiles

A Playful Exchange: Gradey Dick and Anthony Black’s Comedic Jersey Swap

SPMA | March 18, 2024
In a recent showdown against the Toronto Raptors, the Orlando Magic delivered not only a commanding victory but also a moment of comedic brilliance, courtesy of rookies Gradey Dick and Anthony Black. Following their team's resounding 111-96 win, the two budding stars engaged in the time-honored tradition of jersey swapping,...

Sport Marketing

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Industry Profiles

Pittsburgh Penguins Marketing VP Bids Farewell

SPMA | May 2, 2024
After a decade of dedicated service, Andi Perelman, the Vice President, Marketing and Digital for the Pittsburgh Penguins, announced her departure from the team amid significant organizational changes. Perelman expressed gratitude for her time with the Penguins, highlighting the personal and professional growth she experienced during her tenure. After 10...
Industry Profiles

A Playful Exchange: Gradey Dick and Anthony Black’s Comedic Jersey Swap

SPMA | March 18, 2024
In a recent showdown against the Toronto Raptors, the Orlando Magic delivered not only a commanding victory but also a moment of comedic brilliance, courtesy of rookies Gradey Dick and Anthony Black. Following their team's resounding 111-96 win, the two budding stars engaged in the time-honored tradition of jersey swapping,...

Sport Media

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Industry Profiles

Nick Gallo: The Thunder’s Rising Star Reporter Taking Over the Internet

SPMA | April 30, 2024
You can expect to witness sideline reporter Nick Gallo covering the Oklahoma City Thunder for at least one more playoff round, as they've just swept the New Orleans Pelicans. The OKC Thunder have established a post-game interview custom wherein several players assemble around the interviewee and enthusiastically vocalize their support...

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