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Sport Management
Explore the people, ideas, careers and media shaping the business of sport.
Choose your path
Jump directly to the part of the sport industry you want to learn more about.
Industry Profiles
Gain industry intelligence from those working in sport. Industry profiles provide insight and impressions of working in sport.
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Sports Industry Community
Ask the industry, browse first-hand answers and discover community perspectives connected to SPMA resources.
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Sport Industry Trends
Access industry insights from the business of sports on trends. Trending topics include innovation, diversity, crisis management, and gender in sport.
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Studying Sport
Learn about sport-related credentials, programs and courses to expand your knowledge and increase your employability in the industry.
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Player Side
Explore stories and insights about athletes, coaches, scouts, trainers and the people working closest to the player experience.
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Jobs & Hiring Resources
Learn about what it takes to find, maintain and solidify a job in sport through resources on career advice. Employers, take advantage of our sport-specific hiring resources.
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Curated Content
Find podcasts, books, television shows, movies, and music worth your precious time. Sports business content is everywhere. Your time is valuable.
Sports Industry Community
Ask questions, read practical SPMA guidance and discover first-hand community perspectives as the knowledge base grows.
For employers reviewing a large number of junior applicants, what are the clearest signals that someone will be able to contribute quickly even if…
For employers reviewing a large number of junior applicants, what are the clearest signals that someone will be able to contribute quickly even if…
What does progression usually depend on beyond simply knowing the rules?
Editor Picks
Be inspired and motivated by information shared by people working in sport.
Featured
Most people know what mascots are. They’re people who dress up in a costume, usually an animal, and dance around at sport events to…
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Featured
Andy Major · Vice President, Operations and Guest Experience, Buffalo Bills
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Featured
Nate Bain · Social Media Manager, Tennessee Titans
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Featured
Scott O'Neil · Chief Executive Officer, Philadelphia 76ers
View resourceIndustry Profiles
Be inspired and motivated by information shared by people working in sport.
The WNBA enters a new business era in 2026 with expanded media distribution, Toronto and Portland expansion, new partnerships and a transformed player compensation…
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Women’s elite sports is projected to generate at least US$3 billion globally in 2026, with commercial partnerships, matchday spending and broadcast revenue all contributing…
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Trending
Five behind-the-scenes NBA roles that reveal how much work happens beyond coaches and players, including cap strategy, video, development, equipment and in-arena production.
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Kayla Grey is leaving TSN after 11 years with the Canadian sports network, closing a significant chapter in a broadcasting career that has taken…
View resourceWhat is changing
From innovations to diversity and gender in sport, insights examine contemporary issues in the sport industry.
The WNBA enters a new business era in 2026 with expanded media distribution, Toronto and Portland expansion, new partnerships and a transformed player compensation…
View resource
Women’s elite sports is projected to generate at least US$3 billion globally in 2026, with commercial partnerships, matchday spending and broadcast revenue all contributing…
View resource
AI is changing sports work beyond analytics. New opportunities are emerging around data infrastructure, product management, automation, personalization, content workflows and governance.
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Ted Lasso’s Alice Chilton provides a timely starting point for a look at real-life career-ending sports injuries, famous examples, recovery and life after sport.
View resourceWatch · Listen · Learn
The SnaP is a digital show which allows you to hear from and see influential people in the world of sports. Listen, watch, be inspired by Season 1 hosted by Anastasiya Romanska.
Trending
Trending
Brian MacPherson · CEO, Commonwealth Sport Canada
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Trending
Dean Brokop · Director, Paralympic Foundation of Canada
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Trending
Trending
Curious minds welcome
We've got in-depth answers to the craziest and simplest sports questions.
Find your lane
Explore comprehensive descriptions of various roles, positions, and types of sport jobs within the sports career realm.
Learn what a Ticket Sales Account Executive does in sport, including prospecting, sales presentations, CRM management, customer service,…
Explore role
Discover what an Event Manager does in sport, including planning, venue coordination, staffing, event-day operations, budgeting, and essential…
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Explore what a Partnership Activation Manager does in sport, from sponsor fulfillment and relationship management to activations, reporting,…
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Learn what a Facility Manager does in sport, including building operations, maintenance, staffing, safety, event support, budgeting, and…
Explore roleFrom learning to applying
Connect SPMA career resources with current opportunities on the unified Sports Hired job board.
Education & credentials
Ever wondered if and how a sport management or related certificate, diploma or degree propels a career in sport? Learn from alumni with sport business credentials.
Fifteen current sport management research topics updated for September 2026, with practical questions, methods and recent industry data to help narrow a student project.
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Trending
Todd DeMoss · Associate Vice President, Basketball Operations, Womens National Basketball Association
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Trending
Tara MacBournie · Sport Communications, Canadian Olympic Committee
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Trending
Raheel Manji · Professional Tennis Player & Founder and CEO, Mission Elite Performance
View resourceAthletes · Coaches · Scouts · Trainers
Explore stories and insights about athletes, coaches, scouts, trainers and the people working closest to the player experience.
A current, non-instructional guide to performance-enhancing drugs and methods in sport, aligned with the 2026 WADA Prohibited List and anti-doping basics.
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What athletic trainers do, how the U.S. credential differs from personal training, and what the latest BLS and Canadian Job Bank pay data shows…
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A simple question with so many different answers! How many hockey players on a team? You will quickly see why this question has so…
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Larry Blunt · Assistant Coach, Oklahoma State University
View resourceCurated Content
There is so much sport-related content out there; from podcasts to movies, books, television shows, and music. So we've curated all kinds of sport media on The Shelf for you.
The Shelf
New
The Football Factory uses the voice of a football hooligan to examine a form of belonging built around aggression, territory and exclusion. John King's novel is relevant to sport culture…
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New
The Art of Fielding begins with a gifted shortstop and an errant throw, then follows the consequences far beyond the baseball diamond. Chad Harbach uses Henry Skrimshander's disrupted confidence to…
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New
"Lead It Like Lasso" offers unconventional leadership insights inspired by Ted Lasso, empowering readers to lead authentically and achieve success.
ExploreThe Shelf
New
The new Youngblood revisits a familiar hockey premise with a sharper question about emotional control. Dean Youngblood's opportunity depends on more than whether he can compete physically. The film asks…
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New
Youngblood places a talented hockey prospect in an environment where skill alone is not treated as sufficient proof of belonging. The 1986 film uses the pressure to fight as a…
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New
Untold UK: Liverpool's Miracle of Istanbul revisits a comeback whose result is already part of football memory. That familiarity changes the most interesting question. Rather than asking whether Liverpool will…
ExploreThe Bus: A French Football Mutiny revisits a moment when the visible failure of a national team was no longer confined to results on the pitch. Its focus on France's…
ExploreThe Shelf
Trending
Trending
This is the story of Chris Boucher’s improbable journey of overcoming the odds.
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Trending
Trending
Legendary coaches are profiled in The Playbook as they reveal the guidelines they follow to succeed in both sports and life. Featured coaches include the Los Angeles Clippers' Doc Rivers;…
ExploreListen In
Former CJFL kicker Matias Bueno huddles up with prominent sports figures who talk about how sport has impacted the journey of their lives.
Explore
Providing inspiring insights to help you grow your business, improve yourself, or add value to those around you, the Success is a Choice podcast features some of the most successful…
Explore
Our brand new podcast is all about helping you find a career in the sport industry. Geared toward college students and recent graduates, we’re combining education with entertainment to provide…
Explore
The Sports Marketing Huddle is a podcast that takes a look at all things marketing in the world of sports. In this weekly show Rob Cressy, Founder of Bacon Sports,…
ExploreTurn your next opening into a professional Sports Hired listing and give candidates a clear path from career research to your opportunity.
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