Short Description
- Quick, fun segue into the shelf item.
This is NOT for SEO. This text is shown on your shelf post and guides readers.
About This
- Avoid bias.
- Explain what this is about.
- Consume as much of the shelf item as possible so you are best able to write about it.
- Avoid copying and pasting existing synopses and summaries of the shelf item you find online.
- Write a minimum of 150 words.
This field asks you to describe what this item is about in as much detail as possible.
Relation To Sport Business
- Describe in full sentences.
- Answer the question above for each area of sport checked off.
- Reference sport business concepts learned in your academic training that relate to key moments/scenes/episodes/chapters/seasons from the shelf item.
- Consider who suggested us to put this item up (from interviews). Refer to the suggestions page to see suggestors. If there are many, that probably means it's highly suggested for industry professionals. You may want to elude to the number of industry professionals, their organization and their current position as evidence of relevance to sport business.
- Consider (not required) reaching out to the interviewer or interviewee for more information if you'd like this to be more comprehensive.
Why Read or Watch This Item?
In at least one paragraph, explain why this shelf item is worth reading or watching in general and in particular someone with keen interest in the business of sport. Think of this as your conclusion or final thoughts.
- Remember that reading a book or watching a show or movie requires time investment. Why is it a worthy time investment for anyone interested in sport and otherwise to do so?
- Minimize bias, yet personalize this.
- Think about key life lessons gained by reading or watching.
- Research and read other reviews about this shelf item and apply it to our audience.
- Mention the focus keyphrase at least once.
- Is there something about current events that makes this shelf item relatable and relevant?
Cover/Poster Art
- Ensure the image is It must be vertically oriented, like this:
- The image size is approx. 800 in width by 1200 pixels in height and a JPG, JPEG or PNG file.
- File size is below 200kb
- The image does not have a border on it or any irregularities.
- Final step before uploading is to save or screenshot the image.
Using this Chrome extension, verify the following:
If you are able and wish to, open photoshop with image dimensions of approx. 800 in width by 1200 pixels in height and paste the image in there, saving for web as an optimized JPEG.
Cover/Poster Art
- Ensure the image is It must be horizontally oriented, like this:
- The image is a JPG, JPEG or PNG file and in keeping with about a 1024 pixels in width by 512 pixels in height
- File size is below 200kb
- The image does not have a border on it or any irregularities.
- Final step before uploading is to save or screenshot the image.
Using this Chrome extension, verify the following:
If you are able and wis1024 pixels in width by 512 pixels in height and paste the image in there, saving for web as an optimized JPEG.
Selecting Industry Areas
Answer the question, "If I consume this shelf item, my knowledge from which industry areas from this checklist will be enhanced?"
Industry Profiles
- You must select as many industry areas that relate to the shelf item.
Trends
- We've identified several trends related to the sport industry.
- Check off all that apply if you see a connection to this shelf item. You must do this.
Select The Genres That Apply
- Cannot 'unclaim' and are fully responsible for completing the article.
- Will be added to your job article management list and your clock to completion will begin.
- You will have 6 days to complete your article.
- Simply claiming an article without successfully completing it within the required timeframe will lead to the issuing of 3 warnings.
Information regarding the significance of this keyphrase is shown in the columns to the right.
Search Engine Optimization
Focus keyphrase
SEO Title
Be sure include every word of your focus keyphrase and to reach as close to the max. number of characters as possible.
SEO Description
Mention the focus keyphrase in the same sentence once. That is a strict requirement for SEO. Also, reach as close to the max. number of characters as possible
More on SEO
SEO stands for Search Engine Optimization. It sounds super sophisticated, and it is easy to assume it is complicated because of that. But put any worries to the side because it is super easy. Robots work for search engines such as Google and Bing!
Robots crawl around the Internet like spiders, looking for new websites, pages, and posts to ensure searches contain the latest and most exceptional content. The robots do a lot of crawling.
Think of these robots like tracking the Santa Clause tracking that goes on during Christmas. Santa takes forever to make his way around the world, but he comes to deliver gifts to every household worldwide, eventually. You can and must help these robots to see your industry profile.
To download our guide to mastering and meeting expectations on Search Engine Optimization: CLICK HERE
Social Media
- Each social media platform has a different set of guidelines.
- Writing for each is different. Please pay close attention to the specific guideline of each. Each platform that you create for below has an attached PDF outlining how to create the caption for it.
- The social media caption is really important for your portfolio, as sometimes it is all people see.
- Double, triple, quadruple check for spelling, grammar, punctuation, and conformance to the standards set. Errors will not be tolerated.
- Once this has been posted to social media, please check as soon as possible to ensure it's been posted correctly. It is your responsibility to double check and immediately report any errors to us.
- The content should weave the theme and follow similar guidelines used to choose a quote (or write the introduction), final thoughts, titles, and search engine description.
- For Instagram and Twitter, uou must include person’s name or organizations name as it is with tag after in brackets. Make sure you treat the (@) as a word and provide one space before and after it. For example, Tiger King (@tigerking)
- You are responsible for including the accurate social media account for your interviewee into the caption. You will be asked to revise if not and your post will be delayed.
Be sure to spell the name of the shelf item exactly how it is. Accuracy is of utmost importance.
Also, be sure that this shelf item has not already been added to our system by utilizing the search bar.
Adding Images Into The Gallery
You must submit 3 or more horizontal images which are different from the previous two uploaded.
Doing so add a nice touch to your shelf item, which is expected!
Use this shelf item for an example of what the photo gallery looks like on the frontend.