The relationship cannot stop at the point of sale, much like how a transactional selling model would. Retention is critical to our business model to help us continue to sell out games, so the relationship is very important to both sides of the ticketing business, selling and retaining.
Director, Business Development
Houston Dynamo & Dash
The interview with Matthew Schroll was conducted via a typed conversation. Editing changes were made to make it easier to read while maintaining the voice of the interview.