1Tell us about your role as In-Game Host for Canucks Sports & Entertainment (CSE). What does a typical day look like for you?
I would typically get to the arena at around 3:30-4:00 pm and have a run through with our game entertainment team. We run through scripts, discuss all of the moving pieces of the night, and make sure that we’re all on the same page.
Later on, we have a meeting with our hype team, run through the script again, and prepare for our night. Our team has dinner with one another, and we get ready for showtime.
The game moves quite fast. Before you know it, you’re on to the third period, and then the night is over. Lots of running around the arena throughout, but it’s a ton of fun.
2I noticed you also founded a digital lacrosse network, Lacrosse Flash. Tell us about this venture. What encouraged you to develop such a platform?
I started the Lacrosse Flash a couple of years ago because I thought that more true journalism was needed in the sport of lacrosse. Because the lacrosse world is so small, you often see a lot of “public relations” articles/videos being posted, when I think that fans of the sport need truth and transparency.
I wrangled together some of the top people involved in lacrosse media and got them to join the team, and truthfully, it would be nothing without their support and involvement.
I also wanted to develop a network of people that really showcased the personality in the game of lacrosse. We wanted to have some fun, and do what hadn’t necessarily been done before.
The Lacrosse Flash has since turned into one of the more trusted news outlets, when it comes to lacrosse, and is known by many across the lacrosse world.
3When did you decide sports media was your career focus? Moreover, when did you figure out you wanted to be in front of the camera and what was your course of action to make this a reality?
I got an opportunity to join the Mercyhurst Lakers NCAA DI Men’s & Women’s hockey teams as their colour commentator when I was 19, where we broadcast games on the radio & online for fans of the team. It was my first real taste of media, and I fell in love with it. Moving forward, I made this my focus.
When I transferred to Queen’s University, I got involved with Queen’s TV, a student-run TV show/channel, and joined the Kingston Frontenacs of the Ontario Hockey League as their feature reporter on TV Cogeco. From that point on, everything became about working in media for me.
4Within your career, you’ve worked in various different markets. From Toronto to Vancouver to smaller cities like Guelph and Kingston, each market is SO different. When jumping into a new market, what do you do to familiarize yourself with the people, culture and other things like sports history?
I think it’s really important to understand a team or league’s history, and how important that team or league may be to the community.
Really putting yourself in the shoes of the consumer is extremely important, and no matter what market you’re in, from big to small, remembering this is important.
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5On a local scale, it seems to be extremely important to connect with the audience on a personal level. How do you make a bond with the audience? They have other options in getting their sports news…why tune into you?
I try to be available to a sports audience at all times, from wherever I may be. I love to connect on social media, and I also make sure to always take the time to chat with those in sports media or the fans of whatever team I may be working with.
I’m an everyday guy, and I want those who I’m interacting with to be able to relate to me, and I like to think that I can relate to them. That relatability goes a long way.
6In 2019, you won the Tom Borrelli Award as the National Lacrosse League’s Media Person of the Year – an amazing accomplishment! What have you done and are continuing to do in terms of hosting/media strategy that sets you apart from others within the sports industry?
I am ALWAYS on the go, almost to a fault. I like to see myself as a jack of all trades (some would say master of none, but that’s alright).
I have really been trying to work on my production skills. I shoot, produce, and edit all of my own content, and I think that is something that sets me apart from others in the sports industry, but it is something that is going to become increasingly important as time rolls on.
7What do you believe the future holds in the growing world of sports media and broadcasting as the industry continues to change and evolve? How are you positioning yourself to adapt to the constant changes?
To go off of the answer to your last question, I think those who want to be in sports media are going to have to be able to do it all.
Budgets are being cut, fewer jobs are up for grabs, and if you want to stand out from the crowd, do your best to check all the boxes. COVID-19 is going to change up this game more than it ever has before.
Hayley's Final Thoughts
As In-Game Host for Canucks Sports & Entertainment and most recently, Communications Manager for the Halifax Thunderbirds, Tyson Geick is constantly on the go. Not to mention, Tyson also founded his own digital lacrosse network, Lacrosse Flash, and media hub, Flash Media House. As a professional in the sports industry, Tyson is no stranger to bettering himself! Whether it is working on his production skills or harnessing skills that show his talents, Tyson continually aims to grow. Being in the sports media world for some time now, Tyson has learned what is important to fans. As mentioned, relatability goes a long way in connecting with fans. Fans are the lifeblood behind sports and in order to keep them around, some sort of content, entertainment or action has to resonate with them. Tyson takes the opportunity to truly connect with the sports audience in all of his roles. Tyson is becoming a sports media leader and it's not hard to see why!