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You have relationships with the media that you carry with you into the new role, so the “getting-to-know-the-media” process is already done.
Al Cameron
Director, Communications & Media Relations
Curling Canada
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It depends on the time of year, and with the added asterisk that COVID has changed things in the sense that nothing is predictable.
During the off-season, pre-COVID times, most of my day is spent planning for events — for the coming season, as well as future seasons as we are doing work 2-3 years out leading up to events.
The biggest difference would be that as a journalist I was to those announcements, doing follow-ups, covering live games, etc., whereas now, I’m making the announcements that journalists are looking for.
It’s essential. Inconsistencies drive investigative journalism, and make the organization look bad.
It’s a challenge as a National Sport Organization that has 14 distinct Member Associations that all have distinct agendas, often based on their own regional challenges. When it comes to consistency, internal communication is an absolute must.
They sure don’t hurt. With experience like that, you carry those relationships with the media into the new role, so the “getting-to-know-the-media” process is done.
You know how to speak their language and what they’re looking for.
As well, you know the little things, like responding immediately to an inquiry (even if you don’t know the answer) and understanding that a journalist is ALWAYS on deadline, and you’re working to relieve their deadline pressure.
I wouldn’t call myself an extrovert, but I’m not an introvert either.
I’d say that anyone who enters the communications field has to be prepared to interact with people, willingly and naturally.
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There will ALWAYS be a need for storytellers, whether they’re in journalism or PR.
Storytellers make the connection between the athletes and the readers. Be a good story-teller, and you’ll find a way to make it in the world of sports.
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