1 on 1 with
You have relationships with the media that you carry with you into the new role, so the “getting-to-know-the-media” process is already done.
Director, Communications & Media Relations
It depends on the time of year, and with the added asterisk that COVID has changed things in the sense that nothing is predictable.
During the off-season, pre-COVID times, most of my day is spent planning for events — for the coming season, as well as future seasons as we are doing work 2-3 years out leading up to events.
The biggest difference would be that as a journalist I was to those announcements, doing follow-ups, covering live games, etc., whereas now, I’m making the announcements that journalists are looking for.
It’s essential. Inconsistencies drive investigative journalism, and make the organization look bad.
It’s a challenge as a National Sport Organization that has 14 distinct Member Associations that all have distinct agendas, often based on their own regional challenges. When it comes to consistency, internal communication is an absolute must.
They sure don’t hurt. With experience like that, you carry those relationships with the media into the new role, so the “getting-to-know-the-media” process is done.
You know how to speak their language and what they’re looking for.
As well, you know the little things, like responding immediately to an inquiry (even if you don’t know the answer) and understanding that a journalist is ALWAYS on deadline, and you’re working to relieve their deadline pressure.
I wouldn’t call myself an extrovert, but I’m not an introvert either.
I’d say that anyone who enters the communications field has to be prepared to interact with people, willingly and naturally.
An ideal candidate would have:
There will ALWAYS be a need for storytellers, whether they’re in journalism or PR.
Storytellers make the connection between the athletes and the readers. Be a good story-teller, and you’ll find a way to make it in the world of sports.
When it comes to transitioning from journalism to sport public relations, there are few better to talk to than Al Cameron. Al offers insight into what success looks like in his role as Director of Communications & Media Relations for Curling Canada and how he uses his past experience to better understand the demands of his current role. With 26 years previously as a sports writer, Al Cameron’s background gave him an edge that Curling Canada was seeking. Something that really stuck out to me during my conversation with Al Cameron was that his experience as a journalist lets him see the perspective of the Director of Communications & Media Relations and he can really empathize with their deadlines. It’s this empathy and attention to detail that has surely contributed to the success of one of the fastest growing national sport organizations in Canada.