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I think for any team its important to consider why we are creating content – in the end the content should be helping the fan, helping the organization, and/or helping whatever brand or sponsor you are working with – it should be mutually beneficial to all three.

Alex Witherspoon

Digital Marketing Manager

Kitchener Rangers Hockey Club

× The interview with Alex Witherspoon was conducted via a typed conversation. Editing changes were made to make it easier to read while maintaining the voice of the interview.

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