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This Is Your Brain On Sports: The Science Of Underdogs, The Value Of Rivalry, And What We Can Learn From The T-Shirt Cannon

Book By L. Jon Wertheim & Sam Sommers
2017
Posted By Monica Nawrot

Authors L. Jon Wertheim and Sam Sommers bring their unique careers and passion's together to figure out how human behavior and sports are so closely intertwined.

About

This Is Your Brain On Sports offers a unique perspective into the minds of fans and other aspects of sports. L. Jon Wertheim, a Sports Illustrated executive editor and passionate behavioural science fan team up with friend Sam Sommers, an actual behavioural scientist and sport fanatic. Together they bring readers on a viewpoint rarely discussed, that being the science behind a fan’s obsession with sport and other fascinating ideas. Each chapter covers a distinct topic, ranging from how a t-shirt cannon has a direct correlation to human nature, to how cheering for the Mets is like building an IKEA desk. With such talented authors, each concept is thoroughly explained and shows extensive research that has gone into creating such an interesting book. For example, Wertheim and Sommers do a deep dive into why Tom Brady and almost all quarterbacks are seen as the most good-looking players on the team. Unfortunately for any quarterback’s out there Wertheim and Sommer’s research actually found that although QB’s have great leadership qualities, they are no more attractive than their teammates. Sorry, Brady!

This Is Your Brain On Sports: The Science Of Underdogs, The Value Of Rivalry, And What We Can Learn From The T-Shirt Cannon 's Relation To Sport Business

Have you ever been in the crowd watching your favourite team when you suddenly get a t-shirt cannon facing in your general direction? You remember the thrill of standing up and cheering hoping to beat out the other fans sitting around you just to get your hands on the prize. If you are one of the lucky ones to have actually caught the shirt, congrats you just won a shirt anyone could have bought. Chances are the shirt doesn’t even fit you. So why do we get so excited for something that anybody can buy for $20? This Is Your Brain On Sports studies exactly that question and how it related to human behaviour. Along with this, the book covers a wide range of topics in each chapter. 

This Is Your Brain On Sports: The Science Of Underdogs, The Value Of Rivalry, And What We Can Learn From The T-Shirt Cannon Sport Industry Areas Touched

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This Is Your Brain On Sports: The Science Of Underdogs, The Value Of Rivalry, And What We Can Learn From The T-Shirt Cannon Industry Endorsements

This Is Your Brain On Sports: The Science Of Underdogs, The Value Of Rivalry, And What We Can Learn From The T-Shirt Cannon has been suggested to us by sport industry professionals we talk to on a regular basis. See a list of those individuals below.

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Why read This Is Your Brain On Sports: The Science Of Underdogs, The Value Of Rivalry, And What We Can Learn From The T-Shirt Cannon ?

If you read any book again in your lifetime it has to be This Is Your Brain On Sports! This book offers such a unique twist that is rarely explored in sport novels. When we think of sports books we tend to think of biographies, but with this book, we get answers to look into the mind of fans and questions we never even thought to ask. Like why do we give every little league kid a trophy? Well according to Wertheim and Sommers, it is a stupid idea and we should never do it again as I’m sure many of us can agree. If you want to learn new insights on sports in a hilarious yet educational way This Is Your Brain On Sports is an absolute must-read! 

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