The Lakers’ digital marketing manager leads strategy and daily execution across email, web, mobile applications, forms, data workflows and related fan experiences. The role manages campaign calendars, testing, approvals, email builds, audience segmentation, website publishing, app programming, sponsor digital deliverables and privacy-conscious data processes. It also coordinates vendors, supports UX improvements, reviews platform performance and translates analytics into actionable reporting. The employer seeks a marketing professional with a bachelor’s degree, five to seven years of marketing experience, at least three years in digital, product or e-commerce marketing, and two years of people management. WordPress, HTML/CSS, analytics, project-management tools, email platforms and cross-functional leadership are important.
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