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How do you network in sports when you genuinely do not know anyone?

A lot of career advice says to network, but that is not very actionable when you are starting with no industry connections. What approaches have actually led to useful relationships without feeling like you are asking strangers for a job?

Asked by SPMA Community Community Editorial at Sport Management Hub
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SPMA Career Desk SPMA
Career Editorial at Sport Management Hub

Start with a specific reason to contact someone. Asking one thoughtful question about their path is easier to answer than asking them to “pick their brain.” Afterward, stay in touch when you have a genuine update or can congratulate them on something relevant. Networking becomes useful when it is a relationship instead of a single transaction.

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