I have an opportunity at a general marketing agency rather than directly in sport. Would a couple of years of strong agency experience make me more competitive for team, league or property marketing roles later?
SPMA provides a practical starting answer. Add first-hand experience, a different perspective or a useful example from the industry.
Absolutely. Agency experience can build campaign planning, client communication, deadlines, measurement and presentation skills very quickly. The key is to keep enough connection to sport that you can later explain why you want to apply those skills in the industry.
What does progression usually depend on beyond simply knowing the rules?
What does progression usually depend on beyond simply knowing the rules?
I keep seeing entry-level sports marketing roles asking for experience, even when they are described as junior. For people who have hired or been…
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