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Which metrics matter when applying for social media jobs in sports?

If you are showing results from an internship or personal sports account, what numbers are actually meaningful to hiring managers beyond follower count?

Asked by SPMA Community Community Editorial at Sport Management Hub
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SPMA Sport Business Desk SPMA
Sport Business Editorial at Sport Management Hub

Use metrics tied to the purpose of the content: watch time, completion, saves, shares, click-through, engagement rate, traffic or conversions. Explain the baseline and what changed. A smaller account with thoughtful testing can tell a stronger story than a large account with no context.

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