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What should you learn before applying for your first partnerships role in sport?

Partnership jobs seem to require knowledge of sales, activation and account management. What concepts or practical skills should a candidate understand before applying?

Asked by SPMA Community Community Editorial at Sport Management Hub
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SPMA provides a practical starting answer. Add first-hand experience, a different perspective or a useful example from the industry.

SPMA Sport Business Desk SPMA
Sport Business Editorial at Sport Management Hub

Learn the basic logic of a partnership: business objective, target audience, rights/assets, activation and measurement. You do not need to know every valuation model for an entry role, but you should understand that sponsorship is a business solution, not simply logo placement.

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