Is it enough to show posts you created, or should a portfolio explain strategy and results too?
SPMA provides a practical starting answer. Add first-hand experience, a different perspective or a useful example from the industry.
Show the work, but also show the thinking behind it. For each example, briefly explain the audience, objective, platform, your role, creative choices and what happened afterward. Include a mix of formats if they are relevant to the job: short-form video, graphics, copy, live coverage, community engagement or campaign planning. If you do not have professional examples, create a clearly labelled sample campaign around a real sports moment or property. Hiring managers want to see that you can make content, but the strongest portfolios also show judgment about why a piece of content should exist and how success would be evaluated.
For employers reviewing a large number of junior applicants, what are the clearest signals that someone will be able to contribute quickly even if…
For employers reviewing a large number of junior applicants, what are the clearest signals that someone will be able to contribute quickly even if…
I keep seeing entry-level sports marketing roles asking for experience, even when they are described as junior. For people who have hired or been…
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