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How do you get value from a sports business conference if you do not know anyone there?

Conferences can be expensive and intimidating. What should a student or early-career attendee do before, during and after the event?

Asked by SPMA Community Community Editorial at Sport Management Hub
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Education Editorial at Sport Management Hub

Go in with a small plan. Review the agenda and attendee list if available, identify a few sessions or people connected to your interests and prepare specific questions. During the event, focus on real conversations rather than collecting as many contacts as possible. Introduce yourself, ask about the person’s work and take brief notes afterward so you remember the context. Follow up within a few days with a short message that references the conversation. The conference is most valuable when it starts relationships or teaches you something you can use, not when it produces a large stack of business cards.

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