Ask the Sports Industry 1 answer

How should you answer “Why do you want to work in sports?” without sounding like a fan?

I genuinely love sport, but I know employers hear that from everyone. What makes this answer stronger?

Asked by SPMA Community Community Editorial at Sport Management Hub
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SPMA Career Desk SPMA
Career Editorial at Sport Management Hub

Passion can be part of the answer, but connect it to the work. Explain the function you want to perform, the problems you enjoy solving and why the sports environment makes those responsibilities interesting to you. A candidate might say they enjoy building live-event experiences, using customer data to improve retention or creating partnerships that connect brands with communities. Then support the answer with choices you have already made, such as internships, projects or coursework. Employers do not need proof that you watch games; they need to understand why you want to do this job when the work is difficult and the game is not the point.

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