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How do you structure a case-study presentation for a sports business interview?

When an employer gives you a broad prompt, what is the best way to make the presentation clear and strategic?

Asked by SPMA Community Community Editorial at Sport Management Hub
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Career Editorial at Sport Management Hub

Start by stating the objective and the assumptions you are making. Then organize the story around the audience or problem, your recommendation, how it would be executed, what resources it requires and how success would be measured. Use only the data you can defend and label estimates clearly. Anticipate the two or three questions a decision-maker is likely to ask. A strong case is not a contest to produce the most slides; it shows that you can prioritize information, make a reasonable recommendation and communicate it clearly. Leave enough time for discussion because the questions often reveal as much as the presentation itself.

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