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SPORT MARKETING

About Sport Marketing

As a sport lover, you can probably think of many popular sport marketing campaigns off the top of your head. In fact, most people, sport lovers or not, can probably name at least one or two sport commercials or advertisements they’ve seen.

That alone proves the power of sport marketing.

Sport marketing plays a crucial part in the success of sport organizations. In order to reach their goals, sport organizations must look at components such as product, price, place, people, and promotion methods to determine how a marketing campaign can make the biggest impact.

In order to help fine tune your marketing and sales skills, we look at how top sport organizations are applying marketing and sales strategies. This involves looking at their product strategies, product management, price management, distribution practices, promotion methods, personal selling strategies, and how spectators (fans) respond to their methodologies.

Learn about what works and what doesn’t in the field of sport marketing.

About Sport Marketing

As a sport lover, you can probably think of many popular sport marketing campaigns off the top of your head. In fact, most people, sport lovers or not, can probably name at least one or two sport commercials or advertisements they’ve seen.

That alone proves the power of sport marketing.

Sport marketing plays a crucial part in the success of sport organizations. In order to reach their goals, sport organizations must look at components such as product, price, place, people, and promotion methods to determine how a marketing campaign can make the biggest impact.

In order to help fine tune your marketing and sales skills, we look at how top sport organizations are applying marketing and sales strategies. This involves looking at their product strategies, product management, price management, distribution practices, promotion methods, personal selling strategies, and how spectators (fans) respond to their methodologies.

Learn about what works and what doesn’t in the field of sport marketing.

Marketing

Lebron James Instagram is More Than Basketball

Everybody knows Lebron James, the basketball player. In fact, the 34 year-old native of Akron, Ohio is one of the greatest professional basketball players of all-time. The 6’8” forward just completed his 16th NBA season, his first with the Los Angeles Lakers. When...

Lebron James Instagram
Marketing

6 Best Sport Marketing Strategies for Your Company

After reading this article, you will have a clear understanding of what is sport marketing, and the best sport marketing strategies that will help you engage existing fans and win new ones. The North American sport market rose to over 80 billion dollars...

Marketing

The Rise of Sport Travel

As I mentioned in my previous article, my time studying Sport Management led me to my current position with Elite Sports Tours. This is a company that has been pioneering and capitalizing on the growth of sport travel for over the past 12 years. Aspiring sport...

Sport Travel
Marketing

Music in Sport Part 2: Traditional Tunes Enhance Fan Identification

Music in sport at all levels is commonplace. Whether it’s pre, post or during the game; music is omnipresent. Likewise, music plays a large role in our daily activities. We listen to music in the car. It’s played on the bus and in elevators. We even sing and listen to it in the shower. Also, we study to it. We fell asleep to it when we were a baby. Some of us still do! Let’s not forget, some educators use it in the classroom too! The list of ways music possesses our live is never-ending.
Marketing

Music in Sport Part 1: Setting the Tune for Player Performance

Music in sport at all levels is commonplace. Whether it’s pre, post or during the game; music is omnipresent. Likewise, music plays a large role in our daily activities. We listen to music in the car. It’s played on the bus and in elevators. We even sing and listen to it in the shower. Also, we study to it. We fell asleep to it when we were a baby. Some of us still do! Let’s not forget, some educators use it in the classroom too! The list of ways music possesses our live is never-ending.
Marketing

A Comprehensive Guide to Marketing Through Sport

The term marketing through sport has been a concept used since the 1970s, but its importance has improved over the last decades due to the expansion and growth of sport. Popular companies using this tactic of marketing Marketing is described by the American...

companies marketing through sport
Marketing

Team Owner Sabotages Fans

Ottawa Senators Fans The Ottawa Senators are languishing at the bottom of the NHL’s Eastern Conference. The hapless Senators have won a total of 26 games which is a league low. On Friday, things went from bad to worse as owner Eugene Melnyk called out everyone...

Marketing

Road Teams Fans Traveling More

Sports fans who love their sports teams seem to be traveling more and more to see their teams play when they’re on the road. Frankly, this is not anything new. Fans who may have been relocated to a new city have always come out to support the teams they grew up...

Marketing

International Women’s Week in Sport

In 2006, the New York Times reported that the NBA wanted more women to follow basketball. The league went so far as to advertise in a variety of women’s magazines during the NBA Finals. Fast forward to 2019 and things have certainly changed with professional sports...

Marketing

Dear John: Every Team Needs a Fan like Kimmy Moisa

Anticipating the return of John Tavares to the Island as a Toronto Maple Leaf, Channel 12 News, Long Island television station, had a mission. Their mission: to create a video portraying the feelings of six Islander fans willing to share their feelings. So looking...

Marketing

Do you have a coupon for that?

Coupons for SPORT? It used to be that if you wanted a ticket to your local professional team, you made a call to a member of their sales team or went to their website. Or if you wanted officially licensed team merchandise or equipment, you needed to visit the venue...

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