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As simple as it sounds, being a sports fan has allowed me to create a voice that I hope resonates with our followers. I hope that they see the platform as a friend rather than a brand.

Jen Galas

Director of Social Media Strategy & Digital Identity

University of Georgia

× The interview with Jen Galas was conducted via a typed conversation. Editing changes were made to make it easier to read while maintaining the voice of the interview.

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