Campaign Analytics, Data Analyst

About the position

FanDuel Group is recruiting a Campaign Analytics Data Analyst to help marketing teams measure and improve the effectiveness of promotional campaigns in its sports and gaming products. The role combines hands-on querying, business interpretation and cross-team reporting.

Responsibilities and day-to-day work

• Analyze the outcomes of lifecycle, acquisition and promotional marketing efforts, including changes in customer engagement, retention and conversion.
• Query large marketing and transactional datasets with SQL, organize results and validate the quality of reporting.
• Build recurring dashboards and concise analyses using spreadsheets, visualization tools and business intelligence outputs.
• Define campaign performance indicators with channel marketers and use test/control designs to evaluate incremental impact.
• Identify drivers of promotional behavior, segment response and opportunities to refine campaign targeting or economics.
• Present findings and clear next steps to marketing and business stakeholders, translating complex data into commercially useful decisions.
• Support ad hoc campaign reviews and collaborate with analytics and data engineering partners to improve data availability and methodology.

Qualifications and essential skills

• At least one year of relevant professional data analysis or marketing measurement experience.
• Proficient SQL and Excel skills, quantitative problem-solving and the ability to communicate insights to nontechnical audiences.
• Familiarity with campaign testing, marketing performance analysis and handling transactional customer data.
• Strong attention to detail, initiative and stakeholder collaboration.

Preferred experience and additional assets

• Python, Tableau or similar analytics tools; sports, gaming or consumer marketing industry exposure.

Location, schedule and working conditions

New York City-based full-time analytics role with a hybrid work model under the employer's applicable schedule.

Compensation

USD $90,000 to $112,000 advertised annual pay range.

Benefits and other employer information

Company rewards include health insurance, retirement savings/401(k), paid leave and fourteen paid holidays, subject to plan and eligibility provisions.

How to apply

Apply through the employer-specific application link.

Apply on the employer website

Industry areas

Sport Marketing

• At least one year of relevant professional data analysis or marketing measurement experience.
• Proficient SQL and Excel skills, quantitative problem-solving and the ability to communicate insights to nontechnical audiences.
• Familiarity with campaign testing, marketing performance analysis and handling transactional customer data.
• Strong attention to detail, initiative and stakeholder collaboration.

• Python, Tableau or similar analytics tools; sports, gaming or consumer marketing industry exposure.