Digital Content & Social Media Intern

Build Your Experience. Grow Your Portfolio. Make Your Mark in the Sport Industry.

Sport Management Hub (SPMA) is looking for an ambitious, creative, and sport-obsessed Digital Content & Social Media Intern to help shape how the sport industry connects, discovers opportunities, and shares its stories.

This is an opportunity to gain meaningful, hands-on experience with a growing North American sport business platform that connects sport professionals, organizations, students, and emerging talent.

Many sport organizations ask applicants to demonstrate experience before giving them an opportunity to gain it. At SPMA, we want to help change that.

We don't just want you to learn about sport marketing. We want you to actually do it.

What You'll Be Doing

You'll contribute to real initiatives across SPMA's expanding digital ecosystem, with opportunities to:

• Create compelling sport industry content: Develop social media graphics, captions, short-form videos, carousels, and other content highlighting sport organizations, careers, professionals, and industry developments.

• Support social media growth: Help strengthen SPMA's presence across Instagram, LinkedIn, Threads, Facebook, X, and other relevant platforms.

• Develop original campaigns: Contribute ideas for promoting SPMA's career opportunities, organization directory, resources, creator community, and other platform features.

• Spot emerging trends: Identify interesting stories, industry developments, innovative organizations, and content opportunities across Canadian and American sport.

• Engage with the sport community: Help identify and build connections with sport organizations, podcasts, creators, professionals, and emerging industry voices.

• Produce multimedia content: Explore opportunities to create Instagram Reels, short-form videos, interviews, promotional content, and digital storytelling campaigns.

• Support platform launches: Help communicate SPMA's newest features, initiatives, and opportunities to its growing audience.

• Track performance: Gain exposure to content analytics, audience engagement, campaign performance, and digital marketing strategy.

Why This Opportunity Is Different

Your work won't be sitting in a classroom folder. It will have the opportunity to reach a real sport industry audience.

You'll be contributing to an active platform with real users, real organizations, and real opportunities.

Throughout the internship, you'll have opportunities to develop:

• Published content you can showcase in your professional portfolio.

• Experience managing digital communications for a sport industry organization.

• Examples of campaign development, content planning, and social media strategy.

• Exposure to professional marketing tools, digital platforms, and performance analytics.

• A stronger understanding of how sport organizations communicate, recruit, and build communities.

• Professional connections and exposure to the North American sport business landscape.

The goal is simple: When your next employer asks, "Can you show us what you've done?" we want you to have an impressive answer.

Who We're Looking For

We're interested in people who are enthusiastic about sport and genuinely excited about creating content.

You might be studying sport management, marketing, communications, journalism, media production, graphic design, or a related field. You might also be a recent graduate looking to develop practical industry experience.

Ideally, you:

• Follow sport beyond the games and have an interest in the business behind the industry.

• Understand what makes engaging content on Instagram, LinkedIn, TikTok, and other platforms.

• Have strong writing and communication skills.

• Enjoy creating graphics, editing videos, or experimenting with digital storytelling.

• Can work independently, meet deadlines, and contribute original ideas.

• Are comfortable receiving feedback and refining your work.

• Are motivated to build a professional portfolio and gain relevant industry experience.

Experience with Canva, Adobe Creative Cloud, CapCut, WordPress, or social media management tools is an asset, but not necessarily required.

You don't need to have worked for a professional sport organization before. That's part of the point.

What You'll Gain

This internship is designed to provide practical experience that translates into future opportunities in sport marketing, communications, content creation, social media management, and digital media.

Depending on your interests and contributions, you'll have opportunities to work across different areas of SPMA and build a diverse body of professional work.

You'll also gain exposure to how a growing sport industry platform operates, from audience development and brand communications to community engagement and digital strategy.

• Genuine interest in the sport industry, particularly sport business, marketing, communications, or digital media.

• Strong written communication skills and attention to detail.

• Familiarity with major social media platforms, including Instagram, LinkedIn, TikTok, and Facebook.

• Ability to work independently, manage responsibilities, and meet deadlines in a remote environment.

• Willingness to learn new digital tools, accept feedback, and contribute creative ideas.

• Ability to provide examples of creative work, including personal projects, school assignments, or independently produced content.

Previous professional experience in the sport industry is not required.

• Currently studying or recently graduated from a program in sport management, marketing, communications, journalism, graphic design, or a related field.

• Experience creating social media graphics, short-form videos, or digital content.

• Familiarity with Canva, Adobe Creative Cloud, CapCut, or similar creative tools.

• Experience using WordPress or other content management systems.

• Understanding of social media analytics, audience engagement, and content performance.

• Familiarity with Canadian and American sport organizations, leagues, and emerging industry trends.

• Experience managing personal, student, or organizational social media accounts.

• Interest in digital storytelling, sport careers, athlete branding, or sport business development.