First Touch Football Canada Founder Marcus Hanson On A Mission To Shine Brighter Spotlight On Football In Canada

1Tell us about your role as the Founder of First Touch Football Canada. What does a typical day look like for you?

My role as the founder/CEO of FTF Canada is to make sure we are operating at the highest level possible consistently.

We have a great team that does a lot of fantastic work in the fields of marketing, business development, soccer operations, and collegiate recruiting.

So, a typical day would be to make sure we are either hitting our short-term goals or taking the necessary steps to successfully achieve our long-term goals.

2Can you give a brief description of what FTF does and what events and other services you guys usually do? What inspired you to create FTF?

First Touch Football Canada is a Digital Sports Media & Events Company that provides exposure and opportunities for youth Canadian athletes.

Our services include Individual Exposure Combines, Showcase Tournaments, Highlight Video/Tape Creation, Social Media Management, 11v11 Game Recording, Marketing Consultation, Photography, Videography, Event Planning, and Advertising.

What inspired me to create FTF was the lack of exposure players were receiving in this country despite the tremendous amount of talent that exists here in Canada.

In Canada, other sports like hockey and basketball are so much better covered and discussed at the youth level.

I wanted to bring the same “exposure” to the soccer culture here in the country I was born and raised in.

3What sets FTF apart from other digital media and events companies?

I think what sets us apart from other Digital Sports Media and Events companies is our willingness to relate to the “player.”

All of us on our team either played or were involved with youth soccer in Canada. As such, we know exactly what we enjoyed and what we wish was better.

So, now that we can push those initiatives forward through FTF and make a real difference is the reason why we will always (in my humble opinion) set ourselves apart from others who might come or people who have tried to imitate us.

4You served as the captain of the University of Buffalo football team for three years. What things did you learn from that role that continues to help you succeed in your current role?

Relationships. That was the one thing I learned as the captain of an NCAA Division 1 team.

We had people on the team that had different interests, and goals, and came from different backgrounds.

But as the captain, you have to be able to ‘relate’ to everyone and build ‘relationships’ with every single member of the team as they follow your lead.

This helps me today because I’m able to implement this same thing with my team as we are all different and also relate to the different types of organizations or people we deal with on a day-to-day basis.