About the podcast
Hosted by SBC Sponsorship Director George Harborne and a rotating cast of SBC Editorial experts, Behind The Badge is the sports sponsorship podcast, interviewing sports teams about the commercial side of the industry.
Providing a perspective on sports that is rarely seen, we challenge global leaders to place a closer analysis on sponsorship, fan engagement and how some of the biggest names in the industry look to evolve from a commercial perspective.
Archive note: At import, the newest episode visible in the public RSS feed was dated March 27, 2024. No episode from the preceding 12 months was visible. This does not confirm that the show has permanently ended.
Show information and artwork are sourced from the publisher's public podcast metadata. Visit the source.
