Syracuse sport-management perspectives on college-athlete endorsements, personal branding and the evolving commercial landscape of college athletics.
About the podcast
The NIL Clubhouse Podcast, hosted by Syracuse University professors Rick Burton and Dave Meluni, takes you inside the evolving world of Name, Image, and Likeness—where student-athletes become entrepreneurs, brands meet locker rooms, and the game goes far beyond the scoreboard. Hosted by industry insiders and storytellers, each episode breaks down the latest NIL deals, athlete branding trends, legal updates, and the business strategies reshaping college athletics.
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