About The CUSP Show
On the Columbia University Sports Management Podcast (‘The CUSP Show’), faculty members Joe Favorito and Tom Richardson host thought leaders from across the sports industry as they discuss a wide array of topics.
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Joe Favorito
Joe has over 30 years of strategic communications / marketing, business development and public relations expertise in sports, entertainment, brand building, media training, television, athletic administration and business. He is a producer of award winning and cutting edge programs designed to increase ROI and minimize cost.
Tom Richardson
Tom Richardson is SVP of Strategy and Business Development for Mercury Intermedia, a leading cross-platform application development company with clients such as Comcast, Red Bull Media, and TED. He is also President of Convergence Sports & Media, a digital media and marketing consultancy he launched after a corporate career in media and sports. Working with a variety of companies, from well-established properties to startup ventures, Convergence focuses on helping grow and manage businesses in a
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