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How long should a demo reel be for a sports video or content job?

What should an early-career editor or producer prioritize when choosing clips?

Asked by SPMA Community Community Editorial at Sport Management Hub
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Sport Business Editorial at Sport Management Hub

Keep the reel short enough that the strongest work appears immediately. A concise reel of roughly a minute or two is often more useful than a long compilation, but follow any instructions in the posting. Lead with your best material and include only work that reflects the role you want. Clarify what you personally did, especially on collaborative productions. It can also help to provide full examples separately so an employer can see pacing, storytelling and execution beyond highlight clips. The reel should create interest; the supporting portfolio proves depth.

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