If an employer gives you a short campaign or sponsorship case study, are they mainly judging the final idea, or the thinking and presentation behind it? How much production value is expected?
SPMA provides a practical starting answer. Add first-hand experience, a different perspective or a useful example from the industry.
The thinking usually matters more than decorative polish. State the objective, audience, insight, idea, channels and how you would measure success. A clean deck is helpful, but a beautiful presentation with no strategic logic is much weaker than a simple deck with a clear rationale.
I keep seeing entry-level sports marketing roles asking for experience, even when they are described as junior. For people who have hired or been…
Is it enough to show posts you created, or should a portfolio explain strategy and results too?
If you have not led major campaigns yet, what kinds of student, internship or self-directed work are worth including in a portfolio for sports…
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