If an interview asks you to create a sample partnership proposal, what should be included without turning it into a 40-slide presentation?
SPMA provides a practical starting answer. Add first-hand experience, a different perspective or a useful example from the industry.
Keep the deck focused on the prospective partner’s problem, not on listing every asset the property owns. Show that you understand the brand, audience and objective, then recommend a small set of rights or activation ideas that connect to that objective. Include how the concept would come to life and how you would measure it. You can state assumptions when you do not have access to internal pricing or audience data. The assignment is often testing commercial thinking, structure and communication more than graphic design. A clear ten-slide story is usually more persuasive than a long inventory catalogue.
I keep seeing entry-level sports marketing roles asking for experience, even when they are described as junior. For people who have hired or been…
Is it enough to show posts you created, or should a portfolio explain strategy and results too?
If you have not led major campaigns yet, what kinds of student, internship or self-directed work are worth including in a portfolio for sports…
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