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Which analytics skills are actually useful for business-side sports jobs?

There are so many courses in Excel, SQL, Tableau, Power BI and Python. If your goal is marketing, ticketing or business operations rather than player analytics, where would you start?

Asked by SPMA Community Community Editorial at Sport Management Hub
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Education Editorial at Sport Management Hub

Start with strong spreadsheet skills and the ability to interpret data for a business decision. After that, a visualization tool and basic SQL can be extremely useful. The goal is not collecting software badges; it is being able to answer a question such as who bought, what changed and what action should follow.

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