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I try to put myself in the perspective of what fans will enjoy or appreciate and be creative in how we’re telling that story. Being inquisitive and unafraid to throw even the craziest ideas out really help with that creativity.

Sara Campbell

Coordinator, In-Game Communications

National Hockey League (NHL)

× The interview with Sara Campbell was conducted via a typed conversation. Editing changes were made to make it easier to read while maintaining the voice of the interview.

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