Jared McCain is a YouTube channel that SPMA recommends for students interested in athlete marketing and social media. Watch it to learn how a young pro builds a personal brand alongside a playing career.
The Shelf · YouTube
Jared McCain
By Jared McCainCurated by SPMA Hub because sport culture lives beyond the field.
NBA guard Jared McCain vlogs his life as a young pro, from preseason games with the Oklahoma City Thunder to trips back to Duke. It shows how an athlete builds a personal media brand alongside a playing career.
The Shelf
The Gist
Why it caught our attention
The Details
Quick facts
- Format
- YouTube Channel
- Creator
- Jared McCain
- Topics
- Athlete creators
- Relevant Sport
- Basketball
- Relevant Sport Role
- Athletes
- Handle
- @jaredmccain024
- Hosts
- Jared McCain
- Language
- English
- Formats
- Vlogs, behind-the-scenes days, holiday and travel videos
- Watch on
- YouTube
At A Glance
NBA guard Jared McCain vlogs his life as a young pro, from preseason games with the Oklahoma City Thunder to trips back to Duke. It shows how an athlete builds a personal media brand alongside a playing career.
About This Shelf Item
About Jared McCain
Jared McCain built a large social following before and after reaching the NBA, and his YouTube channel extends that into longer vlogs. Videos follow his days around games, teammates, holidays and visits to his former college.
Why It Belongs
The Sport Connection
Athletes are now media companies of their own. McCain’s channel is a live example of how a player’s personal content sits alongside team media, sponsors and league rules, which is a growing part of marketing, communications and partnership jobs in sport.
Our Recommendation
Why Watch Jared McCain
Watch it to see athlete-led content from the inside: what players choose to share, how teammates and teams appear in it, and why brands value athletes who create their own content.
Who It Is For
Who should watch Jared McCain on YouTube
- Students interested in athlete marketing and social media
- Anyone working in team content, communications or player relations
- People studying the creator economy in sport
Key Takeaways
What you will learn from Jared McCain on YouTube
- How a young pro builds a personal brand alongside a playing career
- What athletes choose to share, and what stays private
- How teammates and teams appear in athlete-made content
- Why brands value athletes who create their own content
Start Here
Best Jared McCain YouTube videos to start with
Videos load from YouTube only when you press play.
Series & Playlists
Jared McCain YouTube series and playlists
- VlogsDays around games, teammates, holidays and trips
For Your Career
What Jared McCain teaches about working in sport
Athletes now have their own audiences, separate from the team’s channels. People working in team communications, marketing and partnerships have to work with that, not around it.
McCain’s channel is a good example of the opportunities and the balance involved, from fan connection to brand deals.
Follow
Where to watch Jared McCain on YouTube
FAQ
Jared McCain YouTube channel: common questions
What is the Jared McCain YouTube channel about?
NBA guard Jared McCain vlogs his life as a young pro, from preseason games with the Oklahoma City Thunder to trips back to Duke. It shows how an athlete builds a personal media brand alongside a playing career.
Who makes Jared McCain?
Jared McCain is made by Jared McCain. On camera: Jared McCain.
Is Jared McCain useful for sport management students and professionals?
Yes. It is especially useful for: Students interested in athlete marketing and social media; Anyone working in team content, communications or player relations; People studying the creator economy in sport.
Which Jared McCain videos should I watch first?
Start with: my first nba preseason game with the thunder; Jared McCain & Kyle Lowry Give Out Presents! (Christmas Vlog); I Went Back to Duke….
Final Thoughts
Alex's Final Thoughts
A useful window into the athlete-creator side of the business, especially if you are interested in sports marketing, social media or player relations.
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