Crisis communications sounds like an area where employers want prior experience, but you cannot exactly create a crisis for practice. What can an early-career communications professional do to become credible in this area?
SPMA provides a practical starting answer. Add first-hand experience, a different perspective or a useful example from the industry.
Scenario planning is useful. Build sample holding statements, stakeholder maps, approval flows and Q&A documents around realistic situations. In regular communications roles, volunteer for issues management and learn how legal, operations, leadership and communications coordinate under time pressure.
What does progression usually depend on beyond simply knowing the rules?
What does progression usually depend on beyond simply knowing the rules?
A lot of career advice says to network, but that is not very actionable when you are starting with no industry connections. What approaches…
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