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How important is public speaking for a career in sports business?

I am comfortable one-on-one but less confident presenting to groups. Which sports roles require strong presentation skills and how should I improve?

Asked by SPMA Community Community Editorial at Sport Management Hub
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SPMA Sport Business Desk SPMA
Sport Business Editorial at Sport Management Hub

Presentation skills become useful in almost every function as responsibility grows. Salespeople pitch, marketers present campaigns, operations leaders brief staff, communications teams prepare spokespeople and managers explain decisions. You do not need to become a keynote speaker. Practice giving short, structured updates: what is happening, why it matters, what you recommend and what you need from the audience. Volunteer for class, team or workplace presentations and review recordings when possible. Clear thinking and preparation reduce much of the anxiety because you know the message you are trying to deliver.

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