Director, Commercial

Lacrosse Canada, the national governing body for Canada's National Summer Sport, is seeking an experienced and entrepreneurial Director, Commercial to lead its commercial growth, corporate partnerships, events, marketing, and brand development initiatives.

As Lacrosse Canada builds toward the Los Angeles 2028 Olympic Games (LA28) and its long-term vision for excellence, growth, and sustainability, this senior leadership position offers an opportunity to shape the future of lacrosse in Canada.

Reporting directly to the Chief Executive Officer, the Director, Commercial will develop and execute the organization's national commercial strategy, generate new revenue opportunities, strengthen corporate partnerships, oversee major events and championships, and lead integrated marketing and communications initiatives.

The successful candidate will combine strategic thinking with hands-on execution, bringing a proven ability to secure sponsorship revenue, build meaningful relationships, deliver exceptional event experiences, and expand audience engagement.

As a member of the senior leadership team, the Director will collaborate across high performance, sport development, membership, operations, and finance to advance organizational priorities and position Lacrosse Canada for continued success.

Position Details

• Location: Toronto, Ontario (Hybrid)

• Employment Type: Full-Time, Permanent

• Reports To: Chief Executive Officer

• Salary: $95,000 to $105,000 annually

• Application Deadline: October 30, 2026

What Lacrosse Canada Offers

• An opportunity to help shape the future of Canada's National Summer Sport.

• A meaningful leadership role supporting national and international growth.

• A collaborative and innovative senior leadership environment.

• Competitive compensation and benefits.

• Flexible and hybrid working arrangements.

• The opportunity to contribute to Canada's pursuit of excellence leading into LA28 and beyond.

Commercial Strategy and Revenue Development

• Develop and implement Lacrosse Canada's national commercial and revenue growth strategy in alignment with organizational objectives.

• Lead corporate sponsorship sales, partnership acquisition, account management, and renewal strategies.

• Identify and secure new revenue opportunities through licensing, merchandise, naming rights, hospitality, digital platforms, grants, philanthropy, and strategic partnerships.

• Build and maintain relationships with corporate partners, agencies, broadcasters, sponsors, and other commercial stakeholders.

• Develop long-term partnership agreements that deliver measurable value to Lacrosse Canada and its partners.

• Oversee sponsorship activation plans, contractual deliverables, and partner engagement.

• Manage revenue forecasting, sales pipelines, commercial budgets, and performance reporting.

• Monitor commercial results and recommend strategies to achieve revenue and business development targets.

Events and Championships

• Lead the planning, management, and execution of special events associated with national championships, national teams, international competitions, congresses, and stakeholder gatherings.

• Develop event business plans, operational budgets, implementation timelines, and risk management strategies.

• Manage host community relationships, event agreements, suppliers, and operational stakeholders.

• Oversee event sponsorship activation, hospitality, promotional activities, and fan engagement initiatives.

• Ensure high-quality experiences for athletes, participants, volunteers, sponsors, spectators, and other stakeholders.

Marketing, Communications, and Brand Development

• Develop and execute integrated marketing and communications strategies that strengthen Lacrosse Canada's national profile.

• Lead brand positioning, storytelling, promotional campaigns, and audience development initiatives.

• Oversee digital marketing, social media, advertising, email marketing, content creation, and other communication channels.

• Implement marketing initiatives that increase participation, membership engagement, event attendance, and brand awareness.

• Support the promotion of national teams, athletes, coaches, officials, championships, and organizational programs.

• Maintain consistent branding and messaging across digital platforms, events, campaigns, and stakeholder communications.

Fan, Participant, and Community Engagement

• Develop initiatives that strengthen relationships with athletes, families, fans, coaches, officials, volunteers, and member organizations.

• Use audience data, digital analytics, and stakeholder insights to improve engagement and participant experiences.

• Support initiatives that encourage youth participation, women's participation, Indigenous engagement, and broader community involvement.

• Collaborate with the Member and Participation Services Hub to promote grassroots development and national participation programs.

• Identify opportunities to expand Lacrosse Canada's reach and build lasting connections with new audiences.

Leadership and Organizational Management

• Contribute to organizational strategic planning, operational priorities, and senior leadership decision-making.

• Collaborate with high performance, sport development, operations, membership, communications, and finance teams.

• Supervise and coordinate employees, consultants, agencies, contractors, and event personnel as assigned.

• Develop and manage annual departmental budgets, business plans, and operational objectives.

• Foster a culture of innovation, accountability, collaboration, and continuous improvement.

• Monitor departmental performance and ensure initiatives support Lacrosse Canada's broader strategic objectives.

Education and Professional Experience

• Bachelor's degree in Business, Marketing, Sport Management, Communications, or a related discipline.

• Minimum of 7 to 10 years of progressive leadership experience in sponsorship sales, commercial partnerships, marketing, event management, or sport management.

• Demonstrated success securing, negotiating, and managing corporate sponsorships and commercial partnerships.

• Proven experience developing revenue strategies, identifying new business opportunities, and achieving commercial targets.

• Experience planning and delivering major events, championships, or large-scale sport properties.

• Strong experience in strategic planning, business development, financial management, and budget oversight.

• Demonstrated ability to lead teams, manage external partners, and coordinate complex projects.

Skills and Competencies

• Strong commercial judgment, entrepreneurial thinking, and strategic leadership capabilities.

• Excellent business development, partnership sales, negotiation, and relationship management skills.

• Advanced communication, presentation, and stakeholder engagement abilities.

• Comprehensive understanding of marketing strategy, brand development, and digital audience engagement.

• Strong financial acumen, including budgeting, revenue forecasting, and performance analysis.

• Excellent organizational, project management, and problem-solving skills.

• Ability to manage multiple priorities and deliver results in a collaborative, deadline-driven environment.

• Demonstrated creativity, adaptability, and commitment to continuous improvement.

• Ability and willingness to travel domestically and internationally as required.

Preferred Qualifications

• Experience working within a National Sport Organization, professional sport organization, major event organization, or comparable environment.

• Knowledge of the Canadian sport system, corporate sponsorship landscape, and national sport governance.

• Experience within Olympic, Paralympic, or high-performance sport environments.

• Bilingual proficiency in English and French.

Measures of Success

Success in this position will be evaluated through:

• Growth in sponsorship, partnership, and philanthropic revenue.

• Development of sustainable new commercial revenue streams.

• Successful delivery of national and international events.

• Increased audience engagement, membership participation, and brand awareness.

• Positive relationships and satisfaction among corporate partners, athletes, members, and stakeholders.

• Achievement of organizational strategic objectives leading into LA28 and beyond.

Application Process

Interested candidates are invited to submit their application to [email protected] by October 30, 2026.

Lacrosse Canada is committed to equitable and inclusive employment practices and welcomes applications from qualified individuals of diverse backgrounds and experiences.

All applications will be treated confidentially within the hiring team. Only candidates selected for an interview will be contacted.

Lacrosse Canada reserves the right to extend the application deadline at its discretion.