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Can experience at a sporting goods brand help you move to a team or league?

I am considering a marketing role with a sporting goods company. Would that experience be viewed as relevant later if I wanted to move to a team, league or sport property?

Asked by SPMA Community Community Editorial at Sport Management Hub
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SPMA Sport Business Desk SPMA
Sport Business Editorial at Sport Management Hub

Yes. Brand-side experience can be especially relevant for sponsorship, retail, consumer marketing and partnerships. Keep track of the sport-specific campaigns and relationships you work on so you can clearly connect the experience when you later apply to a property.

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