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What should an aspiring sports media relations professional use as a portfolio?

Writing samples make sense, but what other materials show that you understand media relations in sport? Would media notes, press releases, interview prep or crisis examples be useful?

Asked by SPMA Community Community Editorial at Sport Management Hub
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SPMA Sport Business Desk SPMA
Sport Business Editorial at Sport Management Hub

Yes. A portfolio can include a release, media advisory, game/event notes, key messages, Q&A prep, a media list rationale or a sample communications plan. For student work, label the scenario clearly and focus on writing quality, news judgment and organization.

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