Boardroom is a YouTube channel that SPMA recommends for students interested in athlete marketing and brand partnerships. Watch it to learn how athletes use media and social platforms to build their own brands.
The Shelf · YouTube
Boardroom
By Boardroom, from Kevin Durant and Rich KleimanCurated by SPMA Hub because sport culture lives beyond the field.
Boardroom is the sports and entertainment business brand from Kevin Durant and Rich Kleiman, with shows and interviews about athletes, money and media.
The Shelf
The Gist
Why it caught our attention
The Details
Quick facts
- Format
- YouTube Channel
- Creator
- Boardroom, from Kevin Durant and Rich Kleiman
- Topics
- Business explainers, Interviews
- Relevant Sport
- Basketball
- Relevant Sport Role
- Athletes
- Handle
- @TheBoardroom
- Hosts
- Kevin Durant, Rich Kleiman and Boardroom hosts
- Language
- English
- Formats
- Shows, interviews, short clips
- Watch on
- YouTube
At A Glance
Boardroom is the sports and entertainment business brand from Kevin Durant and Rich Kleiman, with shows and interviews about athletes, money and media.
About This Shelf Item
About Boardroom
Boardroom is a media brand focused on the business of sports and entertainment, created by Kevin Durant and his business partner Rich Kleiman. Its channel features its shows and interviews with athletes, executives and entrepreneurs.
Why It Belongs
The Sport Connection
Athletes are increasingly investors, founders and media owners. Boardroom shows that side of the industry, including how social media, ownership and partnerships are changing the business around players.
Our Recommendation
Why Watch Boardroom
Watch it to understand athlete-driven business and media, an area that is creating new roles in sport. Start with the episode on social media and the NBA.
Who It Is For
Who should watch Boardroom on YouTube
- Students interested in athlete marketing and brand partnerships
- Anyone heading into sports media or content roles
- People curious about how athletes build businesses
Key Takeaways
What you will learn from Boardroom on YouTube
- How athletes use media and social platforms to build their own brands
- How athlete-led companies partner with big brands
- Why media, entertainment and sport are converging
Start Here
Best Boardroom YouTube videos to start with
Videos load from YouTube only when you press play.
Series & Playlists
Boardroom YouTube series and playlists
- The BoardroomThe flagship show on the business of sport and entertainment
For Your Career
What Boardroom teaches about working in sport
Boardroom is part of a wider business built by Kevin Durant and Rich Kleiman, including Thirty Five Ventures. It shows the jobs that exist around athletes, from brand partnerships to content production and investment.
Follow
Where to watch Boardroom on YouTube
FAQ
Boardroom YouTube channel: common questions
What is the Boardroom YouTube channel about?
Boardroom is the sports and entertainment business brand from Kevin Durant and Rich Kleiman, with shows and interviews about athletes, money and media.
Who makes Boardroom?
Boardroom is made by Boardroom, from Kevin Durant and Rich Kleiman. On camera: Kevin Durant, Rich Kleiman and Boardroom hosts.
Is Boardroom useful for sport management students and professionals?
Yes. It is especially useful for: Students interested in athlete marketing and brand partnerships; Anyone heading into sports media or content roles; People curious about how athletes build businesses.
Which Boardroom videos should I watch first?
Start with: Social Media & The NBA | The Boardroom With KD.
Final Thoughts
Alex's Final Thoughts
Worth following if you are interested in athlete brands, partnerships or the media side of sport.
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