Sports Business Journal is a YouTube channel that SPMA recommends for students who want to follow the industry the way professionals do. Watch it to learn what the industry considers its biggest stories each year.
The Shelf · YouTube
Sports Business Journal
By Sports Business JournalCurated by SPMA Hub because sport culture lives beyond the field.
Sports Business Journal’s channel brings its industry coverage to video, with interviews, event sessions and recaps of the year in sports business.
The Shelf
The Gist
Why it caught our attention
The Details
Quick facts
- Format
- YouTube Channel
- Creator
- Sports Business Journal
- Topics
- Interviews, News & analysis
- Relevant Sport
- Multi-Sport
- Relevant Sport Role
- Agents
- Handle
- @sportsbizjournal
- Hosts
- Sports Business Journal reporters and editors
- Based in
- United States
- Language
- English
- Formats
- Interviews, event sessions, daily news podcast, year-end reviews
- Watch on
- YouTube
At A Glance
Sports Business Journal’s channel brings its industry coverage to video, with interviews, event sessions and recaps of the year in sports business.
About This Shelf Item
About Sports Business Journal
Sports Business Journal is a long-standing trade publication for the sports industry. Its YouTube channel features interviews with influential executives and agents, sessions from its industry events, and recaps of the biggest business stories.
Why It Belongs
The Sport Connection
SBJ covers the deals, people and trends that sports organizations care about, from athlete marketing and agency work to media and the year ahead. It reflects how the industry itself talks about its business.
Our Recommendation
Why Watch Sports Business Journal
Watch it to understand which topics industry insiders are focused on and to hear from people who shaped the business, such as agent David Falk on building athlete brands.
Who It Is For
Who should watch Sports Business Journal on YouTube
- Students who want to follow the industry the way professionals do
- Anyone heading into agency, marketing or media roles
- Professionals who want a quick daily news briefing
Key Takeaways
What you will learn from Sports Business Journal on YouTube
- What the industry considers its biggest stories each year
- How agents built athlete brands and the business of athlete influence
- Which topics come up again and again at industry events
- How sports media deals and trends are covered by the trade press
Start Here
Best Sports Business Journal YouTube videos to start with
Videos load from YouTube only when you press play.
Series & Playlists
Sports Business Journal YouTube series and playlists
- SBJ Morning BuzzcastA short daily round-up of sports business news
- SBJ Sports Media PodcastConversations about the media side of sport
- SBJ EventsSessions and interviews from SBJ’s industry conferences
For Your Career
What Sports Business Journal teaches about working in sport
Trade publications set the agenda for an industry. Knowing what SBJ is covering helps you sound informed in interviews and networking conversations.
The event sessions are also a free look at how senior people present their work, which is good preparation for your own presentations.
Follow
Where to watch Sports Business Journal on YouTube
FAQ
Sports Business Journal YouTube channel: common questions
What is the Sports Business Journal YouTube channel about?
Sports Business Journal’s channel brings its industry coverage to video, with interviews, event sessions and recaps of the year in sports business.
Who makes Sports Business Journal?
Sports Business Journal is made by Sports Business Journal. On camera: Sports Business Journal reporters and editors.
Is Sports Business Journal useful for sport management students and professionals?
Yes. It is especially useful for: Students who want to follow the industry the way professionals do; Anyone heading into agency, marketing or media roles; Professionals who want a quick daily news briefing.
Which Sports Business Journal videos should I watch first?
Start with: David Falk: Building Air Jordan NIL and the Business of Athlete Influence; From Headlines to Horizons: SBJ's Year-End Recap and 2026 Outlook.
Final Thoughts
Alex's Final Thoughts
A good companion for anyone who reads trade coverage, or who wants to start following the industry the way professionals do.
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