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Sportico

By SporticoCurated by SPMA Hub because sport culture lives beyond the field.

Sportico covers the business of sports, including valuations, deals, media and law, and its YouTube channel features conversations with league leaders.

Alex Bennett
Covered by Alex Bennett
The Shelf
Sportico

The Gist

Why it caught our attention

Sportico is a YouTube channel that SPMA recommends for students interested in finance, ownership and investment roles. Watch it to learn how analysts put a value on a sports team.

The Details

Quick facts

Format
YouTube Channel
Creator
Sportico
Relevant Sport
Multi-Sport
Handle
@sporticonews
Hosts
Sportico reporters, including Scott Soshnick and Eben Novy-Williams
Based in
United States
Language
English
Formats
Interviews, valuation explainers, the Sporticast podcast, event keynotes
Watch on
YouTube

At A Glance

Sportico covers the business of sports, including valuations, deals, media and law, and its YouTube channel features conversations with league leaders.

About This Shelf Item

About Sportico

Sportico is a sports business news outlet known for its reporting on franchise values, deals, media rights and legal issues. Its YouTube channel carries interviews and video segments built on that reporting.

Why It Belongs

The Sport Connection

Franchise values, media agreements and league economics drive many of the biggest decisions in sport. Sportico focuses on exactly those topics, including conversations with leaders such as NBA commissioner Adam Silver.

Our Recommendation

Why Watch Sportico

Watch it to hear how league leadership frames the business of their sport, and to follow the numbers that shape ownership and investment.

Who It Is For

Who should watch Sportico on YouTube

  • Students interested in finance, ownership and investment roles
  • Anyone who wants to understand how team values are calculated
  • Professionals following deals, media and legal issues in sport

Key Takeaways

What you will learn from Sportico on YouTube

  1. How analysts put a value on a sports team
  2. Why franchise values keep rising and who is buying
  3. How league leaders talk about the business of their sport
  4. Why players’ unions care about valuations too

Start Here

Best Sportico YouTube videos to start with

Adam Silver on The Business of the NBANBA commissioner Adam Silver on the business of the league.
How to Value a Sports TeamThe basics of how a sports team is valued.
Sporticast #324: World’s 100 Most Valuable Teams / Messi Season Kicks OffA Sporticast episode on the world’s most valuable teams.
Sporticast: Breaking Down F1’s Billion-Dollar Business RiseHow Formula 1 became a billion-dollar business.
MLB Valuations 2021: Tony ClarkMLB Players Association head Tony Clark on valuations, from the players’ side.

Videos load from YouTube only when you press play.

Series & Playlists

Sportico YouTube series and playlists

For Your Career

What Sportico teaches about working in sport

Valuations are the scoreboard of the business side of sport. Understanding how they are built (revenue, media deals, real estate, debt) is essential for roles in finance, ownership groups, banks and consultancies that work in sport.

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Where to watch Sportico on YouTube

Watch the channel on YouTube

Sportico

FAQ

Sportico YouTube channel: common questions

What is the Sportico YouTube channel about?

Sportico covers the business of sports, including valuations, deals, media and law, and its YouTube channel features conversations with league leaders.

Who makes Sportico?

Sportico is made by Sportico. On camera: Sportico reporters, including Scott Soshnick and Eben Novy-Williams.

Is Sportico useful for sport management students and professionals?

Yes. It is especially useful for: Students interested in finance, ownership and investment roles; Anyone who wants to understand how team values are calculated; Professionals following deals, media and legal issues in sport.

Which Sportico videos should I watch first?

Start with: Adam Silver on The Business of the NBA; How to Value a Sports Team; Sporticast #324: World’s 100 Most Valuable Teams / Messi Season Kicks Off.

Alex Bennett

Final Thoughts

Alex's Final Thoughts

Pairs well with Sportico’s written coverage if you are interested in the finance and deal side of the industry.

Related organizations

SporticoUnited StatesView company National Basketball Association (NBA)New York, NY, United StatesView company Formula One (F1)United KingdomView company Major League Baseball Players Association (MLBPA)New York, NY, United StatesView company
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