Joon Lee is a YouTube channel that SPMA recommends for students who want to think critically about how sport is run. Watch it to learn why some owners can profit even when their teams lose.
The Shelf · YouTube
Joon Lee
By Joon LeeCurated by SPMA Hub because sport culture lives beyond the field.
Former ESPN reporter Joon Lee makes video essays on the business forces behind sport, such as ownership incentives and sports betting.
The Shelf
The Gist
Why it caught our attention
The Details
Quick facts
- Format
- YouTube Channel
- Creator
- Joon Lee
- Topics
- Business explainers
- Relevant Sport
- Multi-Sport
- Handle
- @iamjoonlee
- Hosts
- Joon Lee
- Language
- English
- Formats
- Reported video essays
- Watch on
- YouTube
At A Glance
Former ESPN reporter Joon Lee makes video essays on the business forces behind sport, such as ownership incentives and sports betting.
About This Shelf Item
About Joon Lee
Joon Lee is a sports reporter who left ESPN to build his own channel. His videos look at the money and incentives that shape what fans see, from how owners can profit while teams lose to what sports betting companies want from fans.
Why It Belongs
The Sport Connection
The channel asks critical questions about how sport is run as a business. Understanding owner incentives and the betting industry is important context for anyone working in team operations, media or partnerships.
Our Recommendation
Why Watch Joon Lee
Watch it for a thoughtful, reported take on sports business that goes beyond the headlines. Start with the video on how owners win by losing.
Who It Is For
Who should watch Joon Lee on YouTube
- Students who want to think critically about how sport is run
- Anyone interested in sports media, ownership or the betting industry
- Professionals who want an outside view of league incentives
Key Takeaways
What you will learn from Joon Lee on YouTube
- Why some owners can profit even when their teams lose
- What sports betting companies want from fans
- How a reporter builds an independent media business after leaving a big outlet
Start Here
Best Joon Lee YouTube videos to start with
Videos load from YouTube only when you press play.
Series & Playlists
Joon Lee YouTube series and playlists
- Video essaysLong-form, reported videos on one sports business question each
For Your Career
What Joon Lee teaches about working in sport
Joon Lee’s move from ESPN to his own channel is a case study in the creator economy reaching sports journalism. For anyone interested in media careers, it shows how reporting skills can become an independent business.
His videos also model a useful habit: asking who benefits from a decision, which is a good question in any sport business role.
Follow
Where to watch Joon Lee on YouTube
FAQ
Joon Lee YouTube channel: common questions
What is the Joon Lee YouTube channel about?
Former ESPN reporter Joon Lee makes video essays on the business forces behind sport, such as ownership incentives and sports betting.
Who makes Joon Lee?
Joon Lee is made by Joon Lee. On camera: Joon Lee.
Is Joon Lee useful for sport management students and professionals?
Yes. It is especially useful for: Students who want to think critically about how sport is run; Anyone interested in sports media, ownership or the betting industry; Professionals who want an outside view of league incentives.
Which Joon Lee videos should I watch first?
Start with: How Sports Owners Win By Losing; What Sports Gambling Really Wants From You; Why I Left ESPN.
Final Thoughts
Alex's Final Thoughts
Good for anyone who wants to think critically about the incentives behind the industry they want to work in.
Related organizations
Keep Exploring
Similar YouTube channels on The Shelf
Same sport
More Multi-Sport on The Shelf
Stay in the loop
Follow SPMA
New jobs, interviews and sport-industry news in your feed.
Hiring now on Sports Hired
4668114 new jobs in sport this week
Teams, leagues, agencies and brands in Canadain the USAin Canada & the USA are hiring. Find your next role, or let new ones come to you.
297332629 open jobs2,3033,6215,924 organizations
Just posted
Content Creation InternSport Management Hub · Toronto, ON★ Featured
Photography & Videography Team for 5th Annual Diversity in Sports ConferenceInclusion in Canadian Sports Network · Mississauga, ON4 hours ago
Director of Facility OperationsMomentum Sports Partners · Toronto, ON4 hours ago
Manager, Partnership MarketingAngel City FC · Santa Monica, CA33 minutes ago
Director, FinanceFront Office Sports · New York, NY15 hours ago
Staff Engineer, Balance and Ledger - CoreFanatics Betting & Gaming · New York, NY17 hours ago
- Content Creation InternSport Management Hub · Toronto, ON★ Featured
- Manager, Partnership MarketingAngel City FC · Santa Monica, CA33 minutes ago
- Photography & Videography Team for 5th Annual Diversity in Sports ConferenceInclusion in Canadian Sports Network · Mississauga, ON4 hours ago
Copied
