Manager, Brand and Integrated Marketing (12-month contract)

About the position

The Canadian Olympic Committee's Brand and Integrated Marketing Manager is a twelve-month contract reporting to the Senior Manager of Brand Marketing and Creative Services. The position helps lead Team Canada's brand positioning, nationwide activation, integrated campaigns, research and creative operations. The COC identifies this as an existing vacancy.

Responsibilities and day-to-day work

• Help evolve Team Canada's brand vision, positioning, purpose and strategic standards and educate internal teams on consistent application.
• Evaluate new sponsorship and activation ideas based on strategic fit, audience requirements and brand objectives.
• Lead planning and daily execution of national brand campaigns, including agency briefings, creative development, production, post-production, workback timelines and budget tracking.
• Coordinate organic and paid social, digital content and brand media plans with marketing, creative, content and outside agencies.
• Act as an ambassador for the brand, manage use guidelines and ensure partner and internal materials accurately reflect Team Canada's identity.
• Track advertising trends, competitor activity and award or recognition opportunities.
• Help establish and maintain central market research processes and brand equity measurement; lead reporting and analysis with research firms.
• Take responsibility for integrated marketing project management, including stakeholder coordination, team workflows, deadlines, documentation and reporting.
• Oversee day-to-day creative services requests, resource allocation, asset review, freelance vendor coordination and production standards across internal and external creative partners.

Qualifications and essential skills

• Post-secondary degree or equivalent experience in marketing, sport management, advertising, business or a related discipline.
• Five to seven years in brand marketing, creative agency services or closely related integrated marketing work.
• Strong understanding of brand guidelines, campaign planning, media, budgets, creative approvals and agency relationships.
• Proven ability to manage diverse cross-functional projects and competing deadlines while combining strategic vision with close attention to execution.
• Clear professional communication, collaborative leadership and ability to build trust with internal and external marketing stakeholders.
• Alignment with the COC's organizational values of accountability, excellence, fun, respect and bravery.

Preferred experience and additional assets

• French-English bilingual skills and a background in sports marketing or national brand management.

Location, schedule and working conditions

12-month contractor position based at either 250 Yonge Street, Suite 3000, Toronto, or 500 René-Lévesque Boulevard West, Montréal. Hybrid schedule permits up to two remote days per week.

Compensation

CAD $79,100 to $108,790 expected annual salary range, prorated or administered in accordance with the contract's terms and employer policy.

Benefits and other employer information

Subject to contract and program eligibility, COC lists health coverage, a wellness spending account, paid time off, access to learning and development and hybrid work arrangements.

How to apply

Apply through the employer job-specific page.

Apply on the employer website

Industry areas

Amateur Sport

Additional locations

• Toronto, ON, CA
• Montréal, QC, CA

• Post-secondary degree or equivalent experience in marketing, sport management, advertising, business or a related discipline.
• Five to seven years in brand marketing, creative agency services or closely related integrated marketing work.
• Strong understanding of brand guidelines, campaign planning, media, budgets, creative approvals and agency relationships.
• Proven ability to manage diverse cross-functional projects and competing deadlines while combining strategic vision with close attention to execution.
• Clear professional communication, collaborative leadership and ability to build trust with internal and external marketing stakeholders.
• Alignment with the COC's organizational values of accountability, excellence, fun, respect and bravery.

• French-English bilingual skills and a background in sports marketing or national brand management.