Sr. Director, Content - Flag Football

About the position

As Senior Director of Content for the new TMRW/NFL professional flag football venture, this leader establishes the league's editorial identity and all-platform fan storytelling before and after launch, working with content, product, broadcast, marketing and commercial stakeholders.

Responsibilities and day-to-day work

• Set the content vision, editorial strategy, brand voice and audience proposition for the emerging flag football league.
• Create content pillars, style standards and scalable workflows so internal teams and external producers can maintain consistent output.
• Direct editorial, photography, long-form, short-form, video and social production from concept through approval, publishing and distribution.
• Run an integrated content calendar aligned to player stories, league competition, sponsors, event schedules and launch milestones.
• Oversee messaging and publishing across the league website, mobile application, newsletters and external platforms such as TikTok, Instagram, YouTube, Facebook and X.
• Direct branded content and shared storytelling with athletes, broadcast partners, sponsors, agencies, creators and influencers.
• Set audience growth plans and measurable content engagement/retention objectives, then optimize campaigns using platform analytics.
• Hire, lead and develop content staff, outside agencies and production vendors while managing scope, performance and editorial quality.

Qualifications and essential skills

• At least twelve years in digital content, social, publishing, editorial, video or brand storytelling.
• Significant experience with sports, entertainment, live events, sports media or another fast-moving fan-based property.
• Demonstrated creation of sophisticated multiplatform content programs and leadership of editorial or production partners.
• Deep knowledge of distribution formats, content strategy, audience development and analytics.
• Executive collaboration and strong creative judgment across internal and external partners.

Preferred experience and additional assets

• Experience launching a league or media property, storytelling focused on athletes, working with broadcasters/streaming partners and using sponsorship content to advance fan and commercial objectives.

Location, schedule and working conditions

Full-time role based in the Orlando, Florida area; active coordination with the league's cross-functional and external partners.

Benefits and other employer information

TMRW equity eligibility, unlimited discretionary leave, 15 paid holidays, comprehensive employer-funded medical plan choices, dental/vision support, FSA/HSA/DCHSA options with possible matches, and traditional and Roth retirement arrangements, subject to plan conditions.

How to apply

Apply through the employer-specific application link.

Apply on the employer website

Industry areas

Professional Sport

• At least twelve years in digital content, social, publishing, editorial, video or brand storytelling.
• Significant experience with sports, entertainment, live events, sports media or another fast-moving fan-based property.
• Demonstrated creation of sophisticated multiplatform content programs and leadership of editorial or production partners.
• Deep knowledge of distribution formats, content strategy, audience development and analytics.
• Executive collaboration and strong creative judgment across internal and external partners.

• Experience launching a league or media property, storytelling focused on athletes, working with broadcasters/streaming partners and using sponsorship content to advance fan and commercial objectives.