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Posted By Melissa Mihalis

Following in the footsteps of a classic franchise, should 9/10 times not be attempted. But, guess what? This film turns out to be that 1.

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About Creed

The former World Heavyweight Champion Rocky Balboa serves as a trainer and mentor to Adonis Johnson, the son of his late friend and former rival Apollo Creed. Although it is pretty clear in the film Creed that Donnie's (Adonis) mother does not think so. In fact, she makes it clear that she is very afraid of him following his father’s footsteps of, dying in the ring. Of course, that does not stop him and he goes to the man that fought his father himself and asks him to train him. And you know who that is. ROCKY!

Creed's Relation To Sport Business

Boxing is a sport that is not for fair hearted. But before you completely turn away from the idea, know that it isn’t just straight punching. It goes deeper than that. You can jab, cross, hook, uppercut. And those are just the types of hits. Defending is a whole other game. Boxing is said to go back to ancient Greece, so you can imagine the regulations have been fairly reconsidered over the years.

One thing that is clear in this film, Michael B. Jordan TRAINED for this film. With multiple scenes in Creed demonstrating the limits he pushed his body; we cannot help but want to run into the gym immediately ourselves and get moving. But we can’t all have the famous Rocky ourselves training us himself for that moment in the ring we wait for our entire lives.

CreedSport Industry Areas Touched

Related Industry Trends

Creed Industry Endorsements

Creed has been suggested to us by sport industry professionals we talk to on a regular basis. See a list of those individuals below.

 Industry Professional  Organization  Position
Marc Jordan The University of Texas at Austin Assistant Director of Social & Digital Strategy
Danelle Winfield Los Angeles Sparks Senior Director of Game Operations, Entertainment & Promotions
Tatiana Holifield Pacers Sports & Entertainment Vice President of Digital & Social Media Strategy
Jeff Atkinson Honda Indy Toronto President

Why watch Creed?

Sit down to watch this film and we guarantee you will not sit down much after watching it. Due to the violence, we may not recommend it for your kids, but keep it up on that shelf till they go to sleep. Trust me, it's worth it.

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