Brand Marketing Manager, Golf

About the position

Ralph Lauren's Golf Brand Marketing Manager supports RLX Ralph Lauren across North American wholesale partners and elements of the company's wider sports and athlete sponsorship portfolio. Reporting to the Brand Marketing Lead for Golf and Olympics, the role connects seasonal brand strategy with effective campaigns and merchandising outcomes.

Responsibilities and day-to-day work

• Develop and execute multichannel seasonal marketing strategies to grow RLX brand interest among both younger golfers and long-term customers.
• Translate global brand plans into activity at golf clubs/green-grass retailers, department stores, specialist stores and digital wholesale partners.
• Coordinate 360-degree campaigns, sponsor experiences and partnerships involving the AJGA, Ryder Cup, athlete ambassadors and other golf properties.
• Prepare clear strategic creative briefs and manage external agencies, scheduling, budgets and campaign execution.
• Work with global and regional marketing, merchandising, wholesale sales, customer intelligence, retail design, advertising, social, PR, content, digital operations and licensing teams.
• Coordinate seasonal lifestyle product photography, merchandising sample shoots, shot lists, collateral approvals and wholesale marketing material.
• Analyze customer segments and targeting opportunities, measure campaign effectiveness and document final assets/results.
• Administer marketing expenditures, invoices and program forecasts, monitoring campaign deliverables against calendars.
• Organize weekly status updates, cross-functional planning meetings and seasonal recap decks for leadership.
• Support athlete and touring golf-player outfitting, agent communications and related fulfillment logistics; research trends in premium golf and competition.

Qualifications and essential skills

• Experience leading successful multichannel marketing programs from strategy and brand positioning to launch and measurement.
• Excellent written and verbal communication, complex project management, initiative and commercial judgment.
• Ability to coordinate busy cross-functional teams, agency partners and simultaneous seasonal launches.
• Knowledge of digital and retail channel marketing, customer insight and campaign budgets.
• Willingness to travel for business, partnerships and golf events.

Preferred experience and additional assets

• Golf industry exposure or enthusiasm for sports and fashion; early-career management exposure, campaign sampling, in-store programs and agency relationship experience.

Location, schedule and working conditions

New York, New York-based full-time brand marketing position with required travel. Reference W177525.

Compensation

USD $65,000 to $129,225 published annual pay range; actual offer is dependent on experience and location.

Benefits and other employer information

Employer describes paid leave, hybrid working arrangements where applicable, incentive compensation, health benefits and varied employee learning opportunities.

How to apply

Apply through the employer job-specific page.

Apply on the employer website

Industry areas

Sport Marketing

• Experience leading successful multichannel marketing programs from strategy and brand positioning to launch and measurement.
• Excellent written and verbal communication, complex project management, initiative and commercial judgment.
• Ability to coordinate busy cross-functional teams, agency partners and simultaneous seasonal launches.
• Knowledge of digital and retail channel marketing, customer insight and campaign budgets.
• Willingness to travel for business, partnerships and golf events.

• Golf industry exposure or enthusiasm for sports and fashion; early-career management exposure, campaign sampling, in-store programs and agency relationship experience.