Associate Director, Integrated Marketing

About the position

The Lakers Associate Director of Integrated Marketing reports to the Senior Director, Marketing, and manages integrated marketing managers. The role leads the full campaign lifecycle, connecting sponsorship programs, digital channels, paid/earned media and ticketing to fan and revenue goals.

Responsibilities and day-to-day work

• Design and implement end-to-end Lakers brand and business campaigns through the NBA season, including regular games, rivalry matchups, major moments and off-court initiatives.
• Coordinate creative concepts, messaging, cross-channel briefs, production, paid media and agency or freelance delivery within realistic budgets and deadlines.
• Create scalable game-day marketing processes spanning the 80-plus-game NBA season while preserving campaign quality.
• Use email, web, mobile app, broadcast and social channels to increase ticket sales, audience viewership, streaming tune-in and fan engagement.
• Serve as lead marketer for sponsor programs, converting partner contracts into trackable brand-safe assets, deliverables and promotional schedules.
• Guide partnership sales teams on best-performing creative formats, measurement benchmarks and the Lakers brand.
• Lead Lakers fan club, audience acquisition and engagement initiatives, including targeted international outreach where appropriate.
• Evaluate campaign results against business goals, improve performance strategies and coordinate organization-wide priorities with league, ticketing and game presentation teams.
• Direct and develop integrated marketing personnel and coordinate with content, digital, social, community, partnerships and operations groups.

Qualifications and essential skills

• Approximately eight to ten years of integrated marketing, brand management, digital campaign or consumer engagement experience.
• Demonstrated ability to manage complex cross-channel marketing and performance measurement across a full annual cycle.
• Several years directing brand or campaign strategy and managing people, with experience supervising marketing teams.
• Strong executive communication, budget setting, sponsor relationship management, creative quality judgment and operational prioritization.

Location, schedule and working conditions

Full-time El Segundo, California based role with office schedule and frequent involvement in Lakers home games. Some evening/weekend responsibilities and up to approximately 10% travel.

Compensation

USD $125,000 to $135,000 published annual base salary.

How to apply

Follow the role-specific Lakers link into the ADP employer application and finish all required follow-up questions.

Apply on the employer website

Industry areas

Professional Sport

• Approximately eight to ten years of integrated marketing, brand management, digital campaign or consumer engagement experience.
• Demonstrated ability to manage complex cross-channel marketing and performance measurement across a full annual cycle.
• Several years directing brand or campaign strategy and managing people, with experience supervising marketing teams.
• Strong executive communication, budget setting, sponsor relationship management, creative quality judgment and operational prioritization.