Head of Brand Management, Performance Sports

About the position

On's Head of Brand Management, Performance Sports leads American brand strategy for performance running and sport categories, reporting to the Senior Director of Marketing for the Americas. The role owns execution in the United States and provides strategic coordination with marketing counterparts in Canada and Latin America.

Responsibilities and day-to-day work

• Define end-to-end performance sports brand priorities, consumer engagement programs and commercial outcomes within the Americas.
• Align headquarters' global strategy with seasonal planning, product range decisions and go-to-market priorities in regional sales channels.
• Own significant category marketing budgets, evaluate spending performance and adjust investment toward better brand and commercial return.
• Harmonize marketing across consumer channels, retail, brand communities, athlete touchpoints, e-commerce and key accounts.
• Write, review and approve sports-category creative briefs for the internal studio to ensure premium, consistent brand presentation.
• Collaborate with sales, e-commerce, merchandising, brand experience and account leaders to coordinate category plans with commercial market needs.
• Prepare quarterly business reviews with category results, lessons, investment implications and future recommendations.
• Support strategic alignment with Canadian and Latin American marketing leaders and encourage consistent collaboration throughout the wider organization.

Qualifications and essential skills

• Nine or more years in brand management or category marketing with a global premium performance, sportswear or comparable consumer brand.
• Strong marketing budget oversight, commercial planning, return on investment analysis and cross-functional leadership.
• Ability to turn broad global priorities into realistic market campaigns and make sound decisions when information is incomplete.
• Proven stakeholder management, strategic storytelling and balance of performance data with creative insight.

Location, schedule and working conditions

Full-time New York City-based leadership position involving cooperation across United States, Canadian, Latin American and global teams. Employer job ID JR26101280.

Compensation

USD $250,000 to $300,000 in advertised TOTAL cash/reward compensation, which includes a mix of base, bonus and equity; it is NOT represented as a guaranteed base-salary range.

Benefits and other employer information

Medical, dental and vision insurance; competitive 401(k) options; substantial paid time off, eleven US paid holidays, year-end corporate office closure between Christmas and New Year, and product discounts/perks.

How to apply

Apply through the employer job-specific page.

Apply on the employer website

Industry areas

Sport Marketing

• Nine or more years in brand management or category marketing with a global premium performance, sportswear or comparable consumer brand.
• Strong marketing budget oversight, commercial planning, return on investment analysis and cross-functional leadership.
• Ability to turn broad global priorities into realistic market campaigns and make sound decisions when information is incomplete.
• Proven stakeholder management, strategic storytelling and balance of performance data with creative insight.